Blog
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adidas Equipment. Only The Essentials.
Four new concepts of the essentials. Reissuing a model rooted in athletics, rediscovering a prototype, reinventing a style and bringing back a classic.adidas Consortium Equipment Race Walk. The launch of EQT bet on all kinds of athletic disciplines—from the most popular ones like soccer, basketball or running, to more niche sports like rugby,
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adidas EQT Support 93. Life Needs Equipment
Three decades of Equipment, a celebration that starts with a careful reissue of the adidas EQT Support 93. The 1980s were years full of creativity and sparkle, but it seems that not everyone felt the overdose of imagination in the same way. The passing of adidas founder Adi Dassler and, later on, of his son Horst, together with
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New Balance x Salahe Bembury 574 YURT
New Balance and Salehe Bembury renew their successful joint career with a capsule collection inspired by the challenges of communicating in the most difficult situations. The outdoors as context and inspiration is the key to understanding who Salehe Bembury is. From his first great work with Yeezy, to his long-awaited Crocs and the very
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On Cloudaway Kanazawa
On draws inspiration from Japanese city Kanazawa’s train station to release a limited edition of their most adventurous sneaker. West of Tokyo lies Kanazawa, a city of half a million inhabitants that has, in recent years, become the top destination of thousands of travelers thanks to the arrival of the shinkansen, the high-speed train.
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Reebok remembers Charles and Ray Eames with the Club C 85 "Monotone" pack
Join us on a journey to learn about the creative processes of the Eameses and how they relate to Reebok’s first collaboration with their studio. We’ll let their own words guide us all the way through. «Recognizing the need is the primary condition for design» After their marriage in 1941, architecture student Charles and
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adidas AFROPUNK TRIPLE PLATFORUM
adidas and AFROPUNK are collaborating again through a TRIPLE PLATFORUM, the evolution of the basketball icon. AFROPUNK began as a 2003 documentary exploring the role of African Americans in the American punk scene. It soon evolved into an alternative movement that goes beyond a type of music and culminated in a series of festivals that bring
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SVD Presents: Yardsale, skate style from London
The latest addition to the SVD catalog is all about skateboarding. It comes from the UK, but there's no telling how far it can go. Over the last decade, the UK has been gaining ground as the birthplace of new skate brands. Yardsale emerged as a new concept that evolved from two stylistic movements: that of California and its proximity to
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Nike Be-Do-Win, formal and eco-friendy
Diving into its old archives, Nike brings back an unknown silhouette updated with a casual style. Nike is known for its innovations and crazy ideas, which sometimes converge in a unique product. In 1982, the Oregon-based brand wanted to bring sporty advances to other areas and created Air-Leisure, a casual collection consisting of five models
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SVD Presents: The Intergenerational Encounter of Hombre Niño
The brand of Yoshifumi "YOPPI" Egawa, a pioneer of Japanese culture and urban sports, arrives at SVD. The evolution of Japanese design has been through the skateboarding of the nineties, the Una-Harajuku stores, the creation of streetwear brands and great collaborations. In all of them appears the name of a person who prefers to stay out of
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Y-3 and Terrex team up for their first collaboration
Two natural allies of adidas cross paths in a first capsule collection featuring the Y-3 Terrex SWIFT R3 GTX, a mountain-inspired hybrid. Halfway between city and nature, Y-3 meets adidas Terrex. Yohji Yamamoto's avant-garde style and the experience of adidas' most mountain-ready line, acquired through technologies resistant to extreme
