Sustainability: the latest commitment of brands

nike grind

Over the past years, brands and consumers are more aware of the role they play in caring for the environment, an important feature for SVD when choosing our products.

Perhaps Patagonia is the brand amongst our catalog which is most involved in social and environmental factors. The global conception of social responsibility of this American brand begins in the design area, the point from which products are created with components that can be easily interchangeable and in which waste is kept to a minimum. This responsibility extends to transportation considerations and even the design of its offices - one of the most successful cases in business accomplishments with respect to social commitment. 

patagonia

What Patagonia has learned in its 40 years of operation, does not stay behind closed doors. The books, The Responsible Company and Tools For Grassroots Activists, edited in collaboration with the brand itself, both include a wealth of data from Patagonia's learnings in the environmental field - available to other organizations, so they may put them into practice. 

However it is not the only brand that is trying to reduce its environmental footprint, the collaboration between adidas and Parley has become a transverse collection that weaves its way into different categories of the German brand. Parley For The Oceans, is much more than a brand, it is a space where different creators and brands come together to collaborate in new projects with oceans as their center of inspiration. adidas x Parley utilizes recycled plastics from the sea to create new products - Ultraboost, NMD, and even some soccer jerseys for some of adidas' top teams.

adidas parley


adidas'
 efforts don't stop at just Parley, but they expand via an ambitious plan tackling three fronts:

- Reduction of water use
- Innovation of materials and processes for the use of renewable elements
- Critical use of energy. By 2020, adidas aims to reduce water consumption by 20 to 30% in factories and facilities, completely by replacing conventional cotton with sustainable cotton. They also wish to eliminate plastics, reducing their ecological footprint.

Since the 90s, Nike has launched sneaker recycling campaigns for the creation of sports tracks, but the real turning point came in 2005, when it asked a multidisciplinary team to develop a line that would take the ideas that Nike habitually dedicates to sports performance towards a new goal - create a sneaker with the least ecological footprint. The collection called, Considered, had to meet a series of requirements:

- It should be made of recyclable materials and accesible within 200km (124mi) from the factory, so as to not generate excessive consumption.
- No toxins or adhesives. 
- It was necessary to give priority to the mechanical over the chemical.  
- Each item had to be recycled into another product without creating waste.

nike considered

If at first Nike Considered seemed far from reaching performance, it was a platform from which to test and develop strategies that would later be seen in athletic products like the Jordan XXIII, or Pegasus 25. Today, most Nike articles follow the teachings of Nike Considered.

In addition, the recent use of  Flyknit and Fyleather, or the new Air units represent a reduction in waste. The elimination of the midsole in the Air VaporMax signifies that 75% of the Air unit comes from recycled materials, together with Flyknit uppers, reduces the cost of materials by 60%. Moreover, virtually all of Nike's soccer kits are made from recycled plastics. 

nike bottle

Nike's commitment goes beyond footwear: three out of four of its articles use Nike Grind -  a recycling process for sports equipment. Uniforms of major sports are also created using polyester made from recycled plastic bottles.

puma clever little bag

Almost every brand has placed the environment at the center of its campaigns. Puma created Clever Little Bag, an alternative to the classic cardboard box, which consisted of a reusable bag with a minimal structure to reduce paper consumption. The development of Asics FlyteFoam focused not only on performance, but the reduction of carbon dioxide emissions, and Asics Tiger usually launches special editions made through processes of vegetable tanning, which are less toxic than generic methods. Vans has utilized since 2014 cotton from the Better Cotton Initiative, and all their leathers are LWG certified to minimize their ecological footprint.

These iniciatives and programs have become essential, and work as incentives for small, personal changes to the world.