Following the first retirement of Michael Jordan from the game of basketball in 1994, some players began to use the Jordan IX customized with the colors of their teams. Michael may not have been able to wear them on the court, but players like Penny Hardaway, Latrell Sprewell, B.J. Armstrong, and Mitch Richmond sported them. They all played in a version of Jordan IX made exclusively for them; a strategy that many consider the true birth of the exclusive players. Although there are numerous cases of custom shoes in previous decades, that was the first time a strategy was created with a select few players. While those very first personalized models of Jordan IX did not make it to store shelves, they remained on the must-watch list.

It was then that the seed was planted for the Jordan Manifesto, an idea of Tinker Hatfield to create a separate brand of Nike, which finally saw the light in 1996. The first Jordan Brand "team" was formed of Eddie Jones, Ray Allen, Derek Anderson, Michael Finley, and Vin Baker, which later grew to included athletes from different disciplines and even musicians like Mike Phillips.


As the Jordan family grew, the customization process became specialized and functional improvements were even created under the requirement of some players. Mike Bibby and Derek Anderson preferred to play with low shoes, which gave rise to different versions compared to original ones. They were true benchmarks of the models that would eventually be seen the streets.

Those specialized sneakers are now the true inspiration for editions like the new Jordan IX Bred with patent leather, a glossy finish that was seen in most pairs from 2002 to 2004. Esta Jordan IX, que mezcla inspiraciones de los colores creados para Jason Kidd y Eddie Jones, podría encajar perfectamente en los pies de Michael Jordan en los Bulls. This Jordan IX, which mixes inspirations of the colors created for Jason Kidd and Eddie Jones, would've  fit perfectly on the feet of Michael Jordan during his Bulls heyday.