The return of Nike Air Max 180

Nike airmax 180 sole

In 1991, the Air Max 180, designed by icons: Tinker Hatfield and Bruce Kilgore, had 50% more air than its predecessor and permitted a view from the sole thanks to the integration of transparent urethane. Its name, Nike Air Max 180, came precisely from this Air Max unit, which was visible at a full 180º. With a few modifications, this unit was also later applied to the basketball shoes of Charles Barkley and David Robinson. While the air unit may have been the shoe's most impactful feature, it was not the only update - its inegrated and elastic tongue was less visible, but just as innovative.

nike airmax 180 ad

For the first time, a global public campaign was launched alongside the drop of the Air Max 180, with pieces of work created by illustrators Alphonse Holtgreve, Charles Anderson, and Ralph Steadman. It even saw contributions by filmmaker, David Cronenberg, the animators Guido Manuli and Evert de Beijer, as well as Industrial Light and Magic; the company of George Lucas that has created the special effects of various award-winning films like Star Wars, The Mask, and Harry Potter.

nike airmax michael jordan

Despite being a running shoe, the most recognized photo of the Air Max 180 is not of a runner, but legendary basketball player, Michael Jordan, who used them in a photo shoot for the 1992 Olympic Games in Barcelona. Following in the footsteps of odd combinations, Kanye West had a pair made to celebrate his debut studio album, The College Dropout; there was only ever one made for him in US size 12, but there are said to be a few samples floating around. Nevertheless, the most sought after model is the original color combination, which established itself as a noteworthy classic. 

On February 2nd, the model returns in its original colors - find the Nike Air Max 180 OG Ultramarine in both men and women's sizes at sivasdescalzo.