Mamba Day


The end of the 2015/16 regular season was also the end of Kobe Bryant's NBA career. To close a season full of injuries, Kobe said goodbye to the league scoring a total of 60 points - the highest score of the NBA season. The points were also said to be a response to former teammate and long-time adversary, Shaquille O'Neal, who had challenged Kobe to score 50 points as his farewell to the game. 

That April, atheltes who considered themselves admirers of Kobe Bryant paid tribute to him by wearing sneakers that matched the colors Kobe would be wearing in his last game: black and gold. The list included: golfer, Rory McIlroy; tennis stars, Roger Federer and Rafa Nadal; athletics powerhouses, Mo Farah and Allyson Felix; two time MLB MVP, Mike Trout; NFL players Russell Wilson and Odell Beckahm Jr; FC Barcelona football stars, Neymar and Piqué; skateboarder, Eric Koston; and a few of Kobe's colleagues like Kevin Durant, Paul George, Kyrie Irving, LeBron James, and Elena Delle Donne. Up to 200 athletes all over the world wore black and gold sneakers with 34 of them appearing in a video to recall their relationship with Kobe Bryant. While tribute videos tend to depict words of praise, Kobe's featured several insults of those who struggled to reach his playing level.


Since his farewell, April 13th has become Mamba Day. It is a day to remember the Lakers legend, and his obsessive and ultra competitive demeanor that has come to create a new term, Mamba Mentality. In 2018, the celebration comes twice witha  black and gold version of the first Nike show by Bryant, the Kobe 1 Protro, and the new Kobe AD NXT 360, which is jam-packed with new technology. Both are available to take home from SVD starting Friday, April 13th.