Game set LOVE

No matter if Pharrell Williams releases award-winning hits or a high performance collection with adidas, he will always bring to us his colorfull and positive way of understanding the world.  

Us Open starts today and Pharrel Williams designs will be on court worn by many of the tournament’s favorites, including Garbiñe Muguruza and Jo-Wilfried Tsonga. The colorful uniforms are inspired by the nostalgic 70’s and their retro sexiness will not go unnoticed at Arthur Ashe stadium. Bright blue, red and yellow will be soundlessly shouting loud in this tournaments 2017 edition.

The collection was presented in NY few days ago with a fresh new campaign designed to engage the local community and inspire change through love and positivity. QUIET PLEASE will encourage people to speak up and let their voices be heard, which is core to Pharrell’s manifesto:

Every tennis match starts with the same two words: ‘Quiet Please’.
But change can be noisy and our love can transform anything.
Outside the court we will let our voices be heard as loud as we can.
If you see the potential for good, speak up.
Together, we can change the game for the better.

 Pharrell Williams

In line with Pharrell’s philanthropic nature, he announced that in collaboration with adidas and the NYC Parks Department will help refurbish an aging tennis court. Adidas will as well sponsor a tennis scholarship program in the Fall of 2017.

The collection wil be abailable the 31st of Agust on our store!