Sneakeroot: NIKE AIR MORE UPTEMPO
Once again, our sneakerhead tells us the story of a silhouette. This time, he shows us the origins of the Nike Air More Uptempo: a pair of basketball sneakers from the 1990s.
1996 was the year of the Olympic games in Atlanta. Minimalism was dead at the same time than an era of aesthetic excesses began. Cars were big, pants were big. More Is More.
There was plenty of air in the midsole of the More Uptempo, and the designer wanted to reflect that in the upper part of the sneaker. Wilson Smith, who took the place of Tinker Hatfield to create the new Jordans, took a completely different path with this maximalist silhouette. The rest is History: Scottie Pippen, Penny Hardaway or Charles Barkley wore them when they won the gold medal.
The advertising campaign was as shocking as the More Uptempo. Music by The Stooges accompanied images of blood, sweat, injuries and vomiting. Not a very classy representation of the Olympic ideals of brotherhood among athletes. Even the Olympic Committee had to call Nike to order.
Some original colorways of the Uptempo will release at Sivasdescalzo in spring! So stay tuned to be the first to know when are they dropping in our online store ;)