Arriving every March 26th to pay homage to Nike's first Air Max Launch, one moment of the year to honor the silhouette's technological evolution and its status as an element of mass culture - that's Air Max Day. To celebrate, we took a little trip to South Africa to get closer to the work of digital artist Daniel Clarke, an illustrator who uses the shapes and colors present in fashion, the streets, or dance as a tool of expression. Today, we learn a little bit more about Daniel and his vision of Air Max through an exclusive collaboration with SVD.
If you find out that your neighbor has a parallel life, you freak out... So it's normal to freak out even more when you find out that your favorite musical artists have parallel lives too. In this article we talk about three cases that are purely contemporary.
In its new SS20 collection, Aries Arise summarizes the ensemble of graphics, dyes and effects that turned it into one of the references points of the new European brands.
An experimental design that revolutionized the way of developing and manufacturing basketball sneakers in 1997, returns now in a new colorway.
The adidas archive is a kind of museum where you can review the history of sport and design. One of those museums where every inanimate object can come alive at any time. The last to do so is an adidas Tischtennis, a shoe that comes to SVD exclusively for Spain and Portugal.
Mathieu Claudon has specialized in photographing sublime architectural spaces that, later, Etienne Bouet transforms using painting as a tool. The result is a series of paintings that, under the name of Unconcrete Artists, are braiding architecture and skate eloquently.
Two universes meet in the Reebok Zig Kinetica Billionaire Boys Club, the continuation of a long history of BBC and Reebok collections that this time takes as a reference a context in which both parts naturally develop, outer space.