Aries Arise

With extensive backgrounds in the streetwear scene, the founders of Aries Arise, Fergus Purcell (AKA Fergadelik) and Sofia Prantera intend to approach fashion in a more experimental sense, a return to the eighties, when "streetwear was fashion and fashion was streetwear". The friction between its past and its future together with an anti-fashion movement is what forms Aries Arise - a brand that in a short time has managed to place itself at the center of London's creative hurricane.