Former

Former is an adventure made into an apparel brand by free surfers Dane Reynolds and Craig Anderson, and skater Austyn Gillette. Partially manufactured between Bali and California, the garments breathe spontaneity, authenticity and timelessness.

 ‘The Quieter you are The More you can Hear’ collection is inspired by Dave Fox's last movie starring Craig Anderson, in which viewers are presented with visually beautiful pictures of nature and its relationship with the human being through the surf. 

From the ice-cold Iceland waters to the warm Indonesia coasts, to the idyllic Australian waves, the video is the result of 18-months of shooting at the best worldwide spots. And some of these photograms are the protagonists of Former's screen-printed pieces.

  •  MARILYN S/S CONTRAST SHIRT - P600013

    FORMER

    MARILYN S/S CONTRAST SHIRT

    115
  •  OBSERVANCE TEE - P600057

    FORMER

    OBSERVANCE TEE

    45
  •  FORMER LOGO TEE - P600035

    FORMER

    FORMER LOGO TEE

    45
  •  SONDER TEE - P600032

    FORMER

    SONDER TEE

    45
  •  MARILYN S/S BLOOMSHIRT - P600018

    FORMER

    MARILYN S/S BLOOMSHIRT

    135
  •  PRAYER PANT - P600098

    FORMER

    PRAYER PANT

    130
  •  ANOTHER RELIGION HOOD - P600067

    FORMER

    ANOTHER RELIGION HOOD

    100
  •  MARILYN S/S SHRT - P600010

    FORMER

    MARILYN S/S SHRT

    115
  •  ANOTHER RELIGION TEE - P600047

    FORMER

    ANOTHER RELIGION TEE

    45
  •  MARILYN S/S BLOOMSHRT - P600011

    FORMER

    MARILYN S/S BLOOMSHRT

    135
  •  GATHERING TEE - P600060

    FORMER

    GATHERING TEE

    45
  •  ANOTHER RELIGION TEE - P600046

    FORMER

    ANOTHER RELIGION TEE

    45
  •  CRUX LOGO TEE - P600041

    FORMER

    CRUX LOGO TEE

    45
  •  SECT TEE - P600053

    FORMER

    SECT TEE

    45
  •  GRACE TEE - P600050

    FORMER

    GRACE TEE

    45
  •  GATHERING TEE - P600059

    FORMER

    GATHERING TEE

    45
  •  ZEALOT TEE - P600029

    FORMER

    ZEALOT TEE

    45
  •  SONDER TEE - P600033

    FORMER

    SONDER TEE

    45
  •  GATHERING TEE - P600058

    FORMER

    GATHERING TEE

    45
  •  CRUX LOGO TEE - P600040

    FORMER

    CRUX LOGO TEE

    45
  •  GRACE TEE - P600048

    FORMER

    GRACE TEE

    45
  •  OBSERVANCE TEE - P600056

    FORMER

    OBSERVANCE TEE

    45
  •  PRAYER PANT - P600096

    FORMER

    PRAYER PANT

    130
  •  SWANS COTTON SHORT - P600104

    FORMER

    SWANS COTTON SHORT

    90
  •  GATHERING CREWNECK SWEATSHIRT - P600073

    FORMER

    GATHERING CREWNECK SWEATSHIRT

    90
  •  GATHERING CREWNECK SWEATSHIRT - P600074

    FORMER

    GATHERING CREWNECK SWEATSHIRT

    90
  •  CRUX CONTROL 18" SHORT - P600122

    FORMER

    CRUX CONTROL 18" SHORT

    95
  •  SONDER DECONSTRUCTED 17" SHORT - P600118

    FORMER

    SONDER DECONSTRUCTED 17" SHORT

    95
  •  BLOOM CONTROL 18" SHORT - P600124

    FORMER

    BLOOM CONTROL 18" SHORT

    95
  •  SECT HOOD - P600065

    FORMER

    SECT HOOD

    100
  •  SONDER DECONSTRUCTED 17" SHORT - P600117

    FORMER

    SONDER DECONSTRUCTED 17" SHORT

    95
  •  PRAYER PANT - P600097

    FORMER

    PRAYER PANT

    130
  •  FRAGMENT WORKSHORT - P600109

    FORMER

    FRAGMENT WORKSHORT

    100
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  • What is Former and why buy their collections?

    Former Merchandise is a indipendently owned and operated brand founded at the end of 2016 by Craig Anderson, Dane Reynolds, Austyn Gilette and the late Dylan Rieder. With no big ad campaigns or sponsors, the sportsmen managed to get inside the skate and surf scene under the simple idea of creating, designing and manufacturing what they wanted to wear. Find out at SVD their latest news.