The history of this brand began in 1996 in Boston, United States. William J. Rey, a British immigrant, created the New Balance Arch Support Company, selling orthopedic insoles with specialized reinforcement tailored for the arch of the foot. It wasn’t until more than 100 years later, New Balance was transformed into a brand of reference for sports and streetstyle, selling high-quality and retro-style sneakers

 

New Balance