Patagonia

California, late 50s. What started as an adventure between a group of surfers and climbers, is today one of the companies with the greatest compromise to the environment. The brand, specialized in designing outdoor clothing and accessories, bases its creative process on minimalism and utility.

Its fight against climate change and the environmental defense are part of Patagonia's identity since its beginning. The use of materials such as hemp, organic cotton, recycled nylon and wool reduces the impact that consumption has on Earth.

Transparency is another characteristic of the brand, thanks to the use of special tools and seals, such as 'The Footprint Chronicles', 'Blue Sign Standard’ and 'Fair Trade Certified'.


Its implication towards the planet goes even further, as it takes part of alliances like ‘1% for the Planet’ to devote part of its proceedings to environmental causes. This and other projects justify Patagonia's mission: "We're in business to save our home planet".