Rudi Dassler, brother of adidas' founder Adi Dassler, started Ruda after dividing the family business. In 1948, the company is officially registered as PUMA. The German brand was one of the first ones to blend sports and lifestyle. At SVD we have a great selection of Puma products, including the Puma Fenty by Rihanna collection. Take a look at some of their most famous models, such as the Puma Clyde or the Puma Suede!

PUMA
  •  Suede Classic x Michael Lau - 366313-01

    puma

    Suede Classic x Michael Lau

    110
  •  Suede 90681 - 365942-01

    puma

    Suede 90681

    110
  •  Suede 90681 - 365942-02

    puma

    Suede 90681

    110
  •  Suede 90681 - 365942-03

    puma

    Suede 90681

    110
  •  PlatformTrace Bold Wn's - 367066-01

    puma

    PlatformTrace Bold Wn's

    120
  •  Suede Classic NYC - 366293-01

    puma

    Suede Classic NYC

    90
  •  Suede Classic x Collectors - 366247-01

    puma

    Suede Classic x Collectors

    200
  •  Puma Suede Classic - 352634-03

    puma

    Puma Suede Classic

    79
  •  Fenty Bow Sneaker Rihanna - 365054-02-ERROR
    30%
    30%

    puma

    Fenty Bow Sneaker Rihanna

    112
    160
  •  XO Nylon Bomber - 575344-01
    40%
    40%

    puma

    XO Nylon Bomber

    120
    200
  •  XO Oversize Crew - 575347-01
    40%
    40%

    puma

    XO Oversize Crew

    72
    120
  •  PUMA XO Oversize Hoodie - 575593-03
    40%
    40%

    puma

    PUMA XO Oversize Hoodie

    90
    150
  •  XO Camo Bomber - 575346-51
    40%
    40%

    puma

    XO Camo Bomber

    72
    120
  •  Fenty by Rihanna Crest Cap - 021657-01
    40%
    40%

    puma

    Fenty by Rihanna Crest Cap

    48
    80
  •  PUMA x XO Canvas Kimono - 575345-01
    40%
    40%

    puma

    PUMA x XO Canvas Kimono

    165
    275
  •  TSUGI Shinsei FOOTPATROL - 366125-01
    40%
    40%

    puma

    TSUGI Shinsei FOOTPATROL

    108
    180
  •  PUMA x XO Canvas Kimono - 575345-51
    40%
    40%

    puma

    PUMA x XO Canvas Kimono

    165
    275
  •  Fenty by Rihanna Mini Sherpa Backpack - 075336-01
    40%
    40%

    puma

    Fenty by Rihanna Mini Sherpa Backpack

    210
    350
  •  PUMA x XO backpack - 075297-02
    40%
    40%

    puma

    PUMA x XO backpack

    57
    95
  •  PUMA x XO backpack - 075297-01
    40%
    40%

    puma

    PUMA x XO backpack

    57
    95
  •  PlatformTraceBlock Wn's - 367057-01
    40%
    40%

    puma

    PlatformTraceBlock Wn's

    72
    120
  •  PlatformTraceBlock Wn's - 367057-02
    40%
    40%

    puma

    PlatformTraceBlock Wn's

    72
    120
  •  Suede Classic BBOY - 365362-01
    40%
    40%

    puma

    Suede Classic BBOY

    54
    90
  •  Fenty by Rihanna LS Back Lacing Hoodie - 575874-03
    40%
    40%

    puma

    Fenty by Rihanna LS Back Lacing Hoodie

    129
    215
  •  Suede Classic Rudolf Dassler - 366170-01
    40%
    40%

    puma

    Suede Classic Rudolf Dassler

    72
    120
  •  Fenty by Rihanna LS Back Lacing Hoodie - 575874-02
    40%
    40%

    puma

    Fenty by Rihanna LS Back Lacing Hoodie

    129
    215
  •  Fenty Velour Hooded Track Jacket - 575860-02
    40%
    40%

    puma

    Fenty Velour Hooded Track Jacket

    120
    200
  •  Fenty by Rihanna Winter Boot Nubuck - 366280-02
    40%
    40%

    puma

    Fenty by Rihanna Winter Boot Nubuck

    354
    590
  •  Fenty by Rihanna Winter Boot Nubuck - 366280-01
    40%
    40%

    puma

    Fenty by Rihanna Winter Boot Nubuck

    354
    590
  •  Platform Veg Tan Wns - 364457-01
    40%
    40%

    puma

    Platform Veg Tan Wns

    72
    120
  •  Suede Classic Wns - 355462-56
    40%
    40%

    puma

    Suede Classic Wns

    51
    85
  •  Basket Heart DE Wns - 364082-01
    40%
    40%

    puma

    Basket Heart DE Wns

    60
    100
  •  Basket Heart DE Wns - 364082-03
    40%
    40%

    puma

    Basket Heart DE Wns

    60
    100
  •  Suede Platform Animal - 365109-03
    40%
    40%

    puma

    Suede Platform Animal

    66
    110
  •  CLYDE x EXTRA BUTTER - 362320-01
    40%
    40%

    puma

    CLYDE x EXTRA BUTTER

    72
    120
  •  CLYDE x EXTRA BUTTER - 362320-02
    40%
    40%

    puma

    CLYDE x EXTRA BUTTER

    72
    120
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