Rudi Dassler, brother of adidas' founder Adi Dassler, started Ruda after dividing the family business. In 1948, the company is officially registered as PUMA. The German brand was one of the first ones to blend sports and lifestyle. At SVD we have a great selection of Puma products, including the Puma Fenty by Rihanna collection. Take a look at some of their most famous models, such as the Puma Clyde or the Puma Suede!

puma
  • puma XO Parallel - 365039-02

    puma

    XO Parallel

    220
  • puma XO Oversize Crew - 575347-51

    puma

    XO Oversize Crew

    120
  • puma XO Camo Canvas Pants - 575349-51

    puma

    XO Camo Canvas Pants

    140
  • puma Jamming Forest Night - 190629-01

    puma

    Jamming Forest Night

    160
  • puma PUMA Platform Up Wns - 364934-01

    puma

    PUMA Platform Up Wns

    120
  • puma Basket Heart Glitter Woman - 364078-01

    puma

    Basket Heart Glitter Woman

    100
  • puma Fenty by Rihanna Chelsea Sneaker Boot Woman - 366266-03

    puma

    Fenty by Rihanna Chelsea Sneaker Boot Woman

    220
  • puma Powder Bag Fenty - 075339-01

    puma

    Powder Bag Fenty

    190
  • puma Chelsea Sneaker Boot Woman FENTY - 366266-02

    puma

    Chelsea Sneaker Boot Woman FENTY

    220
  • puma Fenty by Rihanna Chelsea Sneaker Boot Woman - 366266-01

    puma

    Fenty by Rihanna Chelsea Sneaker Boot Woman

    220
  • puma Fenty Mascot Bear Backpack - 075332-01

    puma

    Fenty Mascot Bear Backpack

    250
  • puma Fenty by Rihanna Mascot Bear Backpack - 075333-01

    puma

    Fenty by Rihanna Mascot Bear Backpack

    200
  • puma Cropped Vintage Tee - 575824-01

    puma

    Cropped Vintage Tee

    85
  • puma Asymmetric Jersey Dress - 575791-02

    puma

    Asymmetric Jersey Dress

    180
  • puma Fenty by Rihanna Blocked Track Jacket - 575854-03

    puma

    Fenty by Rihanna Blocked Track Jacket

    220
  • puma Clyde Stitched HAN kjobenhavn - 364474-01

    puma

    Clyde Stitched HAN kjobenhavn

    120
  • puma Fenty by Rihanna Hooded Panel Sweatshirt - 576034-01

    puma

    Fenty by Rihanna Hooded Panel Sweatshirt

    180
  • puma Fenty by Rihanna Hooded Panel Sweatshirt - 576034-02

    puma

    Fenty by Rihanna Hooded Panel Sweatshirt

    180
  • puma Fenty by Rihanna V-Neck Cableknit Sweater - 575784-01

    puma

    Fenty by Rihanna V-Neck Cableknit Sweater

    850
  • puma Fenty by Rihanna Blocked + Taped Track Pant - 575855-03

    puma

    Fenty by Rihanna Blocked + Taped Track Pant

    190
  • puma Fenty by Rihanna Panel Sweatpants - 576035-01

    puma

    Fenty by Rihanna Panel Sweatpants

    160
  • puma Fenty by Rihanna Panel Sweatpants - 576035-02

    puma

    Fenty by Rihanna Panel Sweatpants

    160
  • puma solebox x Blaze of Glory - 364915-01

    puma

    solebox x Blaze of Glory

    150
  • puma Fenty by Rihanna Monday Cap - 021658-02

    puma

    Fenty by Rihanna Monday Cap

    70
  • puma solebox x B.O.G Limitless - 364916-01

    puma

    solebox x B.O.G Limitless

    150
  • puma Fenty by Rihanna Cleated Creeper Suede  - 366268-03

    puma

    Fenty by Rihanna Cleated Creeper Suede

    160
  • puma Basket Platform Patent Wn's - 363314-04

    puma

    Basket Platform Patent Wn's

    110
  • puma Basket Platform Patent Wn's - 363314-05

    puma

    Basket Platform Patent Wn's

    110
  • puma Basket Platform Patent Wn's - 363314-06

    puma

    Basket Platform Patent Wn's

    110
  • puma TSUGI Kori - 363747-02

    puma

    TSUGI Kori

    150
  • puma TSUGI Kori - 363747-01

    puma

    TSUGI Kori

    150
  • puma TSUGI Kori - 363747-03

    puma

    TSUGI Kori

    150
  • puma TSUGI Kori HAN - 364473-01

    puma

    TSUGI Kori HAN

    160
  • puma Pointy Creeper Patent Wns - 366270-01

    puma

    Pointy Creeper Patent Wns

    160
  • puma Fenty Ankle Strap Sneaker Wns - 366264-02

    puma

    Fenty Ankle Strap Sneaker Wns

    190
  • puma Ankle Strap Sneaker Wns - 366264-03

    puma

    Ankle Strap Sneaker Wns

    190
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