Rudi Dassler, brother of adidas' founder Adi Dassler, started Ruda after dividing the family business. In 1948, the company is officially registered as PUMA. The German brand was one of the first ones to blend sports and lifestyle. At SVD we have a great selection of Puma products, including the Puma Fenty by Rihanna collection. Take a look at some of their most famous models, such as the Puma Clyde or the Puma Suede!

PUMA
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  •  TSUGI Shinsei FOOTPATROL - 366125-01
    Release
    Countdown

    puma

    TSUGI Shinsei FOOTPATROL

    180
  •  Fenty Velour Hooded Track Jacket - 575860-01

    puma

    Fenty Velour Hooded Track Jacket

    200
  •  Fenty JohnnyCollar Cropped Sweater - 576049-01

    puma

    Fenty JohnnyCollar Cropped Sweater

    170
  •  Fenty JohnnyCollar Cropped Sweater - 576049-03

    puma

    Fenty JohnnyCollar Cropped Sweater

    170
  •  PUMA XO beanie - 021613-02

    puma

    PUMA XO beanie

    30
  •  FENTY WOMEN'S SIDE SPLIT TRACK PANT - 575768-02

    puma

    FENTY WOMEN'S SIDE SPLIT TRACK PANT

    220
  •  Fenty Side Split Track Pant - 575768-01

    puma

    Fenty Side Split Track Pant

    220
  •  Fenty Varsity Pencil Skirt - 576050-02

    puma

    Fenty Varsity Pencil Skirt

    140
  •  PUMA XO Canvas Cap - 021675-01

    puma

    PUMA XO Canvas Cap

    40
  •  Fenty by Rihanna Mini Sherpa Backpack - 075336-01

    puma

    Fenty by Rihanna Mini Sherpa Backpack

    350
  •  PlatformTraceBlock Wn's - 367057-01

    puma

    PlatformTraceBlock Wn's

    120
  •  PlatformTraceBlock Wn's - 367057-02

    puma

    PlatformTraceBlock Wn's

    120
  •  PUMA x XO backpack - 075297-02

    puma

    PUMA x XO backpack

    95
  •  PUMA x XO backpack - 075297-01

    puma

    PUMA x XO backpack

    95
  •  Suede Classic BBOY - 365362-01

    puma

    Suede Classic BBOY

    90
  •  Suede Classic Rudolf Dassler - 366170-01

    puma

    Suede Classic Rudolf Dassler

    120
  •  Fenty by Rihanna Mascot Bear Backpack - 075334-01

    puma

    Fenty by Rihanna Mascot Bear Backpack

    250
  •  Fenty Varsity Letter Sweater - 575783-02

    puma

    Fenty Varsity Letter Sweater

    250
  •  Fenty Long Varsity Scarf - 053428-02

    puma

    Fenty Long Varsity Scarf

    80
  •  Fenty Long Varsity Scarf - 053428-01

    puma

    Fenty Long Varsity Scarf

    80
  •  Fenty by Rihanna LS Back Lacing Hoodie - 575874-03

    puma

    Fenty by Rihanna LS Back Lacing Hoodie

    215
  •  Fenty Varsity Letter Sweater - 575783-01

    puma

    Fenty Varsity Letter Sweater

    250
  •  Fenty Varsity Pencil Skirt - 576050-01

    puma

    Fenty Varsity Pencil Skirt

    140
  •  Fenty Varsity Pencil Skirt - 576050-03

    puma

    Fenty Varsity Pencil Skirt

    140
  •  Fenty JohnnyCollar Cropped Sweater - 576049-02

    puma

    Fenty JohnnyCollar Cropped Sweater

    170
  •  Fenty Velour Hooded Track Jacket - 575860-02

    puma

    Fenty Velour Hooded Track Jacket

    200
  •  Fenty Unisex Crew-Neck Sweater - 575786-01

    puma

    Fenty Unisex Crew-Neck Sweater

    240
  •  Fenty Varsity Letter Sweater - 575783-03

    puma

    Fenty Varsity Letter Sweater

    250
  •  Fenty by Rihanna LS Back Lacing Hoodie - 575874-02

    puma

    Fenty by Rihanna LS Back Lacing Hoodie

    215
  •  Fenty Velour Hooded Track Jacket - 575860-03

    puma

    Fenty Velour Hooded Track Jacket

    200
  •  Fenty by Rihanna Monday Cap - 021658-01

    puma

    Fenty by Rihanna Monday Cap

    70
  •  Fenty by Rihanna Winter Boot Nubuck - 366280-01

    puma

    Fenty by Rihanna Winter Boot Nubuck

    590
  •  Fenty by Rihanna LS Back Lacing Hoodie - 575874-01

    puma

    Fenty by Rihanna LS Back Lacing Hoodie

    215
  •  Fenty by Rihanna Winter Boot Nubuck - 366280-02

    puma

    Fenty by Rihanna Winter Boot Nubuck

    590
  •  Fenty by Rihanna OTS Oversized Sweatshirt - 575834-01

    puma

    Fenty by Rihanna OTS Oversized Sweatshirt

    750
  •  Fenty by Rihanna Oversized Sweatshirt - 575834-02

    puma

    Fenty by Rihanna Oversized Sweatshirt

    750
  •  PUMA XO PARALLEL - 365039-03

    puma

    PUMA XO PARALLEL

    220
  •  XO Parallel - 365039-02

    puma

    XO Parallel

    220
  •  XO Oversize Crew - 575347-51

    puma

    XO Oversize Crew

    120
  •  XO Camo Canvas Pants - 575349-51

    puma

    XO Camo Canvas Pants

    140
  •  Jamming Forest Night - 190629-01

    puma

    Jamming Forest Night

    160
  •  PUMA Platform Up Wns - 364934-01

    puma

    PUMA Platform Up Wns

    120
  •  Basket Heart Glitter Woman - 364078-01

    puma

    Basket Heart Glitter Woman

    100
  •  Fenty by Rihanna Chelsea Sneaker Boot Woman - 366266-03

    puma

    Fenty by Rihanna Chelsea Sneaker Boot Woman

    220
  •  Fenty Mascot Bear Backpack - 075332-01

    puma

    Fenty Mascot Bear Backpack

    250
  •  Fenty by Rihanna Chelsea Sneaker Boot Woman - 366266-01

    puma

    Fenty by Rihanna Chelsea Sneaker Boot Woman

    220
  •  Chelsea Sneaker Boot Woman FENTY - 366266-02

    puma

    Chelsea Sneaker Boot Woman FENTY

    220
  •  Powder Bag - 075339-01

    puma

    Powder Bag

    190
  •  Fenty by Rihanna Mascot Bear Backpack - 075333-01

    puma

    Fenty by Rihanna Mascot Bear Backpack

    200
  •  Cropped Vintage Tee - 575824-01

    puma

    Cropped Vintage Tee

    85
  •  Fenty by Rihanna Cropped Vintage Tee - 575824-03

    puma

    Fenty by Rihanna Cropped Vintage Tee

    85
  •  Asymmetric Jersey Dress - 575791-02

    puma

    Asymmetric Jersey Dress

    180
  •  Clyde Stitched HAN kjobenhavn - 364474-01

    puma

    Clyde Stitched HAN kjobenhavn

    120
  •  Fenty by Rihanna Blocked Track Jacket - 575854-03

    puma

    Fenty by Rihanna Blocked Track Jacket

    220
  •  Fenty by Rihanna V-Neck Cableknit Sweater - 575784-01

    puma

    Fenty by Rihanna V-Neck Cableknit Sweater

    850
  •  Fenty by Rihanna Hooded Panel Sweatshirt - 576034-01

    puma

    Fenty by Rihanna Hooded Panel Sweatshirt

    180
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