Rudi Dassler, brother of adidas' founder Adi Dassler, started Ruda after dividing the family business. In 1948, the company is officially registered as PUMA. The German brand was one of the first ones to blend sports and lifestyle. At SVD we have a great selection of Puma products, including the Puma Fenty by Rihanna collection. Take a look at some of their most famous models, such as the Puma Clyde or the Puma Suede!

puma
  • puma Pointy Creeper Patent Wns - 366270-01

    puma

    Pointy Creeper Patent Wns

    160
  • puma Ankle Strap Sneaker Wns - 366264-03

    puma

    Ankle Strap Sneaker Wns

    190
  • puma Fenty Ankle Strap Sneaker Wns - 366264-02

    puma

    Fenty Ankle Strap Sneaker Wns

    190
  • puma True Archive Worker Overall - 573531-01

    puma

    True Archive Worker Overall

    110
  • puma PUMA Platform Up Wns - 364934-01

    puma

    PUMA Platform Up Wns

    120
  • puma Madrid Tanned - 363806-01

    puma

    Madrid Tanned

    90
  • puma Madrid Tanned - 363806-03

    puma

    Madrid Tanned

    90
  • puma Madrid Tanned - 363806-02

    puma

    Madrid Tanned

    90
  • puma Roma x Tomas Maier - 365954-01

    puma

    Roma x Tomas Maier

    150
  • puma Fenty by Rihanna Cleated Creeper Suede - 366267-04

    puma

    Fenty by Rihanna Cleated Creeper Suede

    160
  • puma Suede Classic Natural Warmth - 363869-04

    puma

    Suede Classic Natural Warmth

    90
  • puma Suede Classic Natural Warmth - 363869-01

    puma

    Suede Classic Natural Warmth

    90
  • puma Fenty by Rihanna Women Cleated Creeper Suede - 366268-04

    puma

    Fenty by Rihanna Women Cleated Creeper Suede

    160
  • puma Fenty by Rihanna Women Cleated Creeper Suede - 366268-02

    puma

    Fenty by Rihanna Women Cleated Creeper Suede

    160
  • puma XO Parallel x The Weeknd - 365039-01

    puma

    XO Parallel x The Weeknd

    220
  • puma TSUGI Disc - 363764-01

    puma

    TSUGI Disc

    150
  • puma TSUGI Disc - 363764-03

    puma

    TSUGI Disc

    150
  • puma TSUGI Disc - 363764-02

    puma

    TSUGI Disc

    150
  • puma Basket Heart Up Wns - 364955-01

    puma

    Basket Heart Up Wns

    110
  • puma TSUGI Shinsei Nido - 364936-02

    puma

    TSUGI Shinsei Nido

    120
  • puma TSUGI Shinsei Nido - 364936-01

    puma

    TSUGI Shinsei Nido

    120
  • puma Puma Platform Strap Up Wns - 364951-01

    puma

    Puma Platform Strap Up Wns

    120
  • puma Platform Veg Tan Wns - 364457-01

    puma

    Platform Veg Tan Wns

    120
  • puma Basket Heart DE Wns - 364082-03

    puma

    Basket Heart DE Wns

    100
  • puma Suede Classic Wns - 355462-56

    puma

    Suede Classic Wns

    85
  • puma Basket Heart DE Wns - 364082-01

    puma

    Basket Heart DE Wns

    100
  • puma Suede Platform Animal - 365109-03

    puma

    Suede Platform Animal

    110
  • puma CLYDE x EXTRA BUTTER - 362320-02

    puma

    CLYDE x EXTRA BUTTER

    120
  • puma CLYDE x EXTRA BUTTER - 362320-01

    puma

    CLYDE x EXTRA BUTTER

    120
  • puma Suede Heart Safari Wns - 364083-03

    puma

    Suede Heart Safari Wns

    100
  • puma Suede Platform Animal - 365109-01

    puma

    Suede Platform Animal

    110
  • puma Suede Platform Animal - 365109-02

    puma

    Suede Platform Animal

    110
  • puma Suede Heart Safari Wns - 364083-01

    puma

    Suede Heart Safari Wns

    100
  • puma Basket Heart Patent Wns - 363073-01

    puma

    Basket Heart Patent Wns

    90
  • puma Basket Heart Patent Wns - 363073-02

    puma

    Basket Heart Patent Wns

    90
  • puma Basket Heart Patent Wns - 363073-05

    puma

    Basket Heart Patent Wns

    90
  • puma Fenty Bow Slide Rihanna - 365774-02

    puma

    Fenty Bow Slide Rihanna

    90
  • puma Fenty Bow Sneaker Rihanna - 365054-03

    puma

    Fenty Bow Sneaker Rihanna

    160
  • puma Jelly Slide Fenty by Rihanna  - 365773-02
    24%
    24%

    puma

    Jelly Slide Fenty by Rihanna

    68
    90
  • puma Jelly Slide Woman Fenty by Rihanna  - 365773-05
    24%
    24%

    puma

    Jelly Slide Woman Fenty by Rihanna

    68
    90
  • puma Jelly Slide Woman Fenty by Rihanna  - 365773-01
    24%
    24%

    puma

    Jelly Slide Woman Fenty by Rihanna

    68
    90
  • puma TSUGI Shinsei Raw - 363758-01
    30%
    30%

    puma

    TSUGI Shinsei Raw

    91
    130
  • puma PUMA x STAPLE Clyde - 363674-01
    30%
    30%

    puma

    PUMA x STAPLE Clyde

    83
    119
  • puma TSUGI NETFIT - 364629-02
    30%
    30%

    puma

    TSUGI NETFIT

    77
    110
  • puma TSUGI Blaze - 363745-01
    30%
    30%

    puma

    TSUGI Blaze

    77
    110
  • puma TSUGI Blaze - 363745-02
    30%
    30%

    puma

    TSUGI Blaze

    77
    110
  • puma TSUGI Shinsei - 363759-01
    30%
    30%

    puma

    TSUGI Shinsei

    84
    120
  • puma TSUGI Shinsei - 363759-02
    30%
    30%

    puma

    TSUGI Shinsei

    84
    120
  • puma Fenty Bow Sneaker Rihanna - 365054-02-ERROR
    30%
    30%

    puma

    Fenty Bow Sneaker Rihanna

    112
    160
  • puma EMB EDGE MINI SKIRT fenty rihanna - 574263-01
    40%
    40%

    puma

    EMB EDGE MINI SKIRT fenty rihanna

    144
    240
  • puma BBALL LACE SLEEPWEAR TEDDY Fenty by Rihanna - 574701-02
    40%
    40%

    puma

    BBALL LACE SLEEPWEAR TEDDY Fenty by Rihanna

    180
    300
  • puma BBALL LACE SLEEPWEAR TEDDY Fenty By Rihanna - 574701-03
    40%
    40%

    puma

    BBALL LACE SLEEPWEAR TEDDY Fenty By Rihanna

    180
    300
  • puma BBALL LACE SLEEPWEAR TEDDY Fenty By Rihanna - 574701-01
    40%
    40%

    puma

    BBALL LACE SLEEPWEAR TEDDY Fenty By Rihanna

    180
    300
  • puma TIERED JACKET Fenty by Rihanna - 574317-01
    40%
    40%

    puma

    TIERED JACKET Fenty by Rihanna

    1320
    2200
  • puma TIERED JACKET Fenty By Rihanna - 574317-02
    40%
    40%

    puma

    TIERED JACKET Fenty By Rihanna

    1320
    2200
  • puma CORSET GENIE PANT Fenty By Rihanna - 574638-01
    40%
    40%

    puma

    CORSET GENIE PANT Fenty By Rihanna

    768
    1280
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