Rudi Dassler, brother of adidas' founder Adi Dassler, started Ruda after dividing the family business. In 1948, the company is officially registered as PUMA. The German brand was one of the first ones to blend sports and lifestyle. At SVD we have a great selection of Puma products, including the Puma Fenty by Rihanna collection. Take a look at some of their most famous models, such as the Puma Clyde or the Puma Suede!

puma
  • puma Basket Heart DE Wns - 364082-01
    25%
    25%

    puma

    Basket Heart DE Wns

    75
    100
  • puma Suede Platform Animal - 365109-03
    25%
    25%

    puma

    Suede Platform Animal

    83
    110
  • puma CLYDE x EXTRA BUTTER - 362320-01
    25%
    25%

    puma

    CLYDE x EXTRA BUTTER

    90
    120
  • puma CLYDE x EXTRA BUTTER - 362320-02
    25%
    25%

    puma

    CLYDE x EXTRA BUTTER

    90
    120
  • puma Suede Heart Safari Wns - 364083-01
    25%
    25%

    puma

    Suede Heart Safari Wns

    75
    100
  • puma Suede Platform Animal - 365109-01
    25%
    25%

    puma

    Suede Platform Animal

    83
    110
  • puma Suede Platform Animal - 365109-02
    25%
    25%

    puma

    Suede Platform Animal

    83
    110
  • puma Suede Heart Safari Wns - 364083-03
    25%
    25%

    puma

    Suede Heart Safari Wns

    75
    100
  • puma Fenty Bow Sneaker Rihanna - 365054-02-ERROR
    30%
    30%

    puma

    Fenty Bow Sneaker Rihanna

    112
    160
  • puma Jelly Slide Fenty by Rihanna  - 365773-02
    40%
    40%

    puma

    Jelly Slide Fenty by Rihanna

    54
    90
  • puma Jelly Slide Woman Fenty by Rihanna  - 365773-05
    40%
    40%

    puma

    Jelly Slide Woman Fenty by Rihanna

    54
    90
  • puma Jelly Slide Woman Fenty by Rihanna  - 365773-01
    40%
    40%

    puma

    Jelly Slide Woman Fenty by Rihanna

    54
    90
  • puma SLEEVELESS CROPPED CREW NECK fenty rihanna - 574749-02
    49%
    49%

    puma

    SLEEVELESS CROPPED CREW NECK fenty rihanna

    43
    85
  • puma SLEEVELESS CROPPED CREW NECK fenty rihanna - 574749-03
    49%
    49%

    puma

    SLEEVELESS CROPPED CREW NECK fenty rihanna

    43
    85
  • puma SLEEVELESS CROPPED CREW NECK fenty by rihanna - 574749-01
    49%
    49%

    puma

    SLEEVELESS CROPPED CREW NECK fenty by rihanna

    43
    85
  • puma BBALL LACE SLEEPWEAR TEDDY Fenty By Rihanna - 574701-01
    50%
    50%

    puma

    BBALL LACE SLEEPWEAR TEDDY Fenty By Rihanna

    150
    300
  • puma EMB EDGE MINI SKIRT fenty rihanna - 574263-01
    50%
    50%

    puma

    EMB EDGE MINI SKIRT fenty rihanna

    120
    240
  • puma BBALL LACE SLEEPWEAR TEDDY Fenty by Rihanna - 574701-02
    50%
    50%

    puma

    BBALL LACE SLEEPWEAR TEDDY Fenty by Rihanna

    150
    300
  • puma BBALL LACE SLEEPWEAR TEDDY Fenty By Rihanna - 574701-03
    50%
    50%

    puma

    BBALL LACE SLEEPWEAR TEDDY Fenty By Rihanna

    150
    300
  • puma TIERED JACKET Fenty by Rihanna - 574317-01
    50%
    50%

    puma

    TIERED JACKET Fenty by Rihanna

    1100
    2200
  • puma TIERED JACKET Fenty By Rihanna - 574317-02
    50%
    50%

    puma

    TIERED JACKET Fenty By Rihanna

    1100
    2200
  • puma Oversized Visor Cap Fenty By Rihanna - 021414-02
    50%
    50%

    puma

    Oversized Visor Cap Fenty By Rihanna

    50
    100
  • puma Oversized Visor Cap Fenty By Rihanna - 021414-01
    50%
    50%

    puma

    Oversized Visor Cap Fenty By Rihanna

    50
    100
  • puma CORSET GENIE PANT Fenty By Rihanna - 574638-01
    50%
    50%

    puma

    CORSET GENIE PANT Fenty By Rihanna

    640
    1280
  • puma GATHERED ANKLE SWEATPANT fenty rihanna - 574292-01
    50%
    50%

    puma

    GATHERED ANKLE SWEATPANT fenty rihanna

    90
    180
  • puma BBALL LACE SLEEPWEAR SHORTS Fenty by Rihanna - 574703-02
    50%
    50%

    puma

    BBALL LACE SLEEPWEAR SHORTS Fenty by Rihanna

    155
    310
  • puma BBALL LACE SLEEPWEAR SHORTS Fenty By Rihanna - 574703-01
    50%
    50%

    puma

    BBALL LACE SLEEPWEAR SHORTS Fenty By Rihanna

    155
    310
  • puma BBALL LACE SLEEPWEAR SHORTS Fenty By Rihanna - 574703-03
    50%
    50%

    puma

    BBALL LACE SLEEPWEAR SHORTS Fenty By Rihanna

    155
    310
  • puma LACE TRIM SLEEPWEAR SHORT Fenty by Rihanna - 574302-02
    50%
    50%

    puma

    LACE TRIM SLEEPWEAR SHORT Fenty by Rihanna

    75
    150
  • puma LACE TRIM SLEEPWEAR CAMI Fenty By Rihanna - 574301-01
    50%
    50%

    puma

    LACE TRIM SLEEPWEAR CAMI Fenty By Rihanna

    80
    160
  • puma PLEATED HEM JERSEY TANK fenty by rihanna - 574261-04
    50%
    50%

    puma

    PLEATED HEM JERSEY TANK fenty by rihanna

    90
    180
  • puma LACE TRIM SLEEPWEAR CAMI Fenty by Rihanna - 574301-03
    50%
    50%

    puma

    LACE TRIM SLEEPWEAR CAMI Fenty by Rihanna

    80
    160
  • puma EMB EDGE MINI SKIRT fenty rihanna - 574263-02
    50%
    50%

    puma

    EMB EDGE MINI SKIRT fenty rihanna

    120
    240
  • puma Lace-Up Cap Fenty By Rihanna - 021413-03
    50%
    50%

    puma

    Lace-Up Cap Fenty By Rihanna

    40
    80
  • puma Ruffle Backpack Fenty by Rihanna - 074985-01
    50%
    50%

    puma

    Ruffle Backpack Fenty by Rihanna

    150
    300
  • puma Lace Roll-Down Backpack Fenty Rihanna - 074986-01
    50%
    50%

    puma

    Lace Roll-Down Backpack Fenty Rihanna

    175
    350
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