Rudi Dassler, brother of adidas' founder Adi Dassler, started Ruda after dividing the family business. In 1948, the company is officially registered as PUMA. The German brand was one of the first ones to blend sports and lifestyle. At SVD we have a great selection of Puma products, including the Puma Fenty by Rihanna collection. Take a look at some of their most famous models, such as the Puma Clyde or the Puma Suede!

PUMA
  •  Fenty by Rihanna Mascot Bear Backpack - 075333-01

    puma

    Fenty by Rihanna Mascot Bear Backpack

    200
  •  Cropped Vintage Tee - 575824-01

    puma

    Cropped Vintage Tee

    85
  •  Fenty by Rihanna Cropped Vintage Tee - 575824-03

    puma

    Fenty by Rihanna Cropped Vintage Tee

    85
  •  Asymmetric Jersey Dress - 575791-02

    puma

    Asymmetric Jersey Dress

    180
  •  Clyde Stitched HAN kjobenhavn - 364474-01

    puma

    Clyde Stitched HAN kjobenhavn

    120
  •  Fenty by Rihanna Blocked Track Jacket - 575854-03

    puma

    Fenty by Rihanna Blocked Track Jacket

    220
  •  Fenty by Rihanna V-Neck Cableknit Sweater - 575784-01

    puma

    Fenty by Rihanna V-Neck Cableknit Sweater

    850
  •  Fenty by Rihanna Hooded Panel Sweatshirt - 576034-01

    puma

    Fenty by Rihanna Hooded Panel Sweatshirt

    180
  •  Fenty by Rihanna Hooded Panel Sweatshirt - 576034-02

    puma

    Fenty by Rihanna Hooded Panel Sweatshirt

    180
  •  Fenty by Rihanna Blocked + Taped Track Pant - 575855-03

    puma

    Fenty by Rihanna Blocked + Taped Track Pant

    190
  •  Fenty by Rihanna Panel Sweatpants - 576035-01

    puma

    Fenty by Rihanna Panel Sweatpants

    160
  •  Fenty by Rihanna Panel Sweatpants - 576035-02

    puma

    Fenty by Rihanna Panel Sweatpants

    160
  •  solebox x Blaze of Glory - 364915-01

    puma

    solebox x Blaze of Glory

    150
  •  Fenty by Rihanna Monday Cap - 021658-02

    puma

    Fenty by Rihanna Monday Cap

    70
  •  solebox x B.O.G Limitless - 364916-01

    puma

    solebox x B.O.G Limitless

    150
  •  Fenty by Rihanna Cleated Creeper Suede  - 366268-03

    puma

    Fenty by Rihanna Cleated Creeper Suede

    160
  •  TSUGI Kori - 363747-02

    puma

    TSUGI Kori

    150
  •  TSUGI Kori - 363747-01

    puma

    TSUGI Kori

    150
  •  TSUGI Kori - 363747-03

    puma

    TSUGI Kori

    150
  •  TSUGI Kori HAN - 364473-01

    puma

    TSUGI Kori HAN

    160
  •  Basket Platform Patent Wn's - 363314-04

    puma

    Basket Platform Patent Wn's

    110
  •  Basket Platform Patent Wn's - 363314-05

    puma

    Basket Platform Patent Wn's

    110
  •  Basket Platform Patent Wn's - 363314-06

    puma

    Basket Platform Patent Wn's

    110
  •  Pointy Creeper Patent Wns - 366270-01

    puma

    Pointy Creeper Patent Wns

    160
  •  Ankle Strap Sneaker Wns - 366264-02

    puma

    Ankle Strap Sneaker Wns

    190
  •  Ankle Strap Sneaker Wns - 366264-03

    puma

    Ankle Strap Sneaker Wns

    190
  •  True Archive Worker Overall - 573531-01

    puma

    True Archive Worker Overall

    110
  •  Madrid Tanned - 363806-01

    puma

    Madrid Tanned

    90
  •  Madrid Tanned - 363806-03

    puma

    Madrid Tanned

    90
  •  Madrid Tanned - 363806-02

    puma

    Madrid Tanned

    90
  •  Roma x Tomas Maier - 365954-01

    puma

    Roma x Tomas Maier

    150
  •  Suede Classic Natural Warmth - 363869-04

    puma

    Suede Classic Natural Warmth

    90
  •  Suede Classic Natural Warmth - 363869-01

    puma

    Suede Classic Natural Warmth

    90
  •  Fenty by Rihanna Women Cleated Creeper Suede - 366268-04

    puma

    Fenty by Rihanna Women Cleated Creeper Suede

    160
  •  Fenty by Rihanna Women Cleated Creeper Suede - 366268-02

    puma

    Fenty by Rihanna Women Cleated Creeper Suede

    160
  •  TSUGI Disc - 363764-01

    puma

    TSUGI Disc

    150
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