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adidas

adidas was founded in Germany in 1948 by Adolf Dassler, and rapidly gained a spot in the fashion industry thanks to its desire for innovation. Nowadays the three-striped brand is one of the most influential brands in the world.
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adidas, a bit of history

adidas was founded by Adolf Dassler in 1948 in Germany with the aim of improving the performance of athletes.

The 50s saw a revolution with the rise of technology that meant innovative equipment for high-level athletes. It was the era when the Samba appeared, and that the brand developed a world-record-breaking sprint shoe and the first football boot designed with a nylon sole.

The 60s saw athletes push the boundaries of sport with exceptional products at the time, including adidas' launch of the first trainer designed specifically for running, the Azteca Gold.

The 70s, synonymous with music, culture and fashion, but also historic sporting moments, brought the legendary adidas Superstar, the Adilette and the must-have white Stan Smith tennis shoe to the wardrobe. Over the course of 1975, in response to the rise of counterfeits, adidas adopted a new logo, the striped clover.

The 80s were the decade of innovation and the beginnings of hip hop. The Micropacer introduced digital tracking to the running world, while the Torsion ZX8000 became the first running trainer to track the natural movement of the ankle.

The 90s saw another revolution. The Predator Cup quickly came to prominence on football fields and on players' feet, with its grooves on the forefoot that allowed for better ball control.

During the 2000s, mainly existing designs and technologies were refined, but there was also a push for collaborations, such as when Yohji Yamamoto envisioned the YY MEI Brocade before creating Y-3, and Stella McCartney developed a couture sportswear line.

During the 2010s, sustainable development became a real priority and gave rise to innovations and new technologies. Witnessing and acting on the changes in the world of sport and society, in 2015 adidas unveiled the Superstar Pride Pack during Pride month, the first trainer to support equality for all and the LGBTI movement.

The versatile spirit of the adidas collections

For several years now, adidas has been offering a range of urban clothing in addition to its sportswear range. The clothing is modernised and worn on a daily basis to get an ultra-modern streetwear style. Joggers and matching jackets are now part of every man and woman's wardrobe, combining fashion and comfort with ease. The Stan Smiths, EQT, Gazelle, ZX Flux, Superstar, Yung1 and many more trainers are already legendary models that are part of the three stripes brand's permanent collections.

Through its collections, adidas also blurs the lines between high performance and high fashion. This is the case with its adidas by Stella McCartney sportswear collection, designed for the gym and the city. This is also the case for some of its adidas Originals lifestyle pieces that can also be worn for sports. With the philosophy that life is a constant evolution, adidas designs ever more versatile collections and items.

All your favorite adidas models are at SVD UK

If we talk about great trainer brands, the name adidas is almost inevitably one of the first to be mentioned. adidas trainers have always been a reference in the world of sports, be it running, football, basketball, etc. With high quality products and new technologies like adidas Ultra Boost, adidas ZX, adidas NMD, adidas Terrex, adidas 4D and its Primeknit fabric, adidas trainers are among the best choices. For adidas, it's not just about sport, but also about a wide range of fashion and lifestyle footwear, such as the Samba, the Superstar and the Stan Smith, models that are as casual as sophisticated. And of course, fashion icons such as the adidas Forum are regularly updated with new colours and details. And finally, collaborations with big names in music, such as adidas badbunny, are available on our online store. At sivasdescalzo, you'll find all the adidas trainer fashion in different colours and at unbeatable prices.

Find all the adidas new releases at SVD UK

SVD UK specialises in limited edition releases and reissues. With our app, get access to our most exclusive raffles and adidas releases and new releases. Turn on notifications, be the first to know what adidas is preparing and never miss a release. Discover what's new on the scene and catch up on the latest trends with SVD UK.

New adidas products, stay tuned

At SVD UK, you will find all the new adidas products, whether it is a new trainer or clothes from their sportswear or streetwear range. Discover at sivasdescalzo all the new products for men and women in selected and limited sports shoes, sportswear and fashion, accessories, but also new collaborations with the biggest names in culture and from the underground scene. Check out our website or mobile app to learn more and be the first to wear the new adidas products!