Air Jordan: the History
In the mid-1980s, the Nike group launched a new brand that would make history: Jordan, thanks to the great Chicago Bulls player Michael Jordan. The Air Jordan 1 was the first in a long series of trainers, each one more popular than the last. Over the years, the company has launched new product ranges, such as sportswear and accessories. However, Jordan trainers remain the company's reigning champions.
The most emblematic colourways
In recent times, Jordan has launched numerous collabs and new colourways have been released, but the originals will always be the most appreciated. Let us tell you our favourites! Bred: it's an OG, combining black and red. Chicago: the all-time original in its mix of white and red. Royal: a later version of Bred, replacing red with blue. Shattered Backboard: mixes orange, black, and white in different options. UNC: white and light blue. The favourite of many!
Buy your favourite Jordan model at SVD
From the Jordan 1 to the Jordan 13 through to the Jordan 4 and the Air Jordan 12. At sivasdescalzo you will find a varied repertoire of Jordan trainers, from the classic models in their original colourways to the latest releases and collaborations. We also have the most cutting-edge technical silhouettes, so you can reach your goals on the basketball court or walk the streets of your city in style.
Jordan Brand: interesting facts
Few people know that the Air Jordan 1 is the heir to the Air Ship. Michael Jordan wore them during the 84/85 season without knowing that they were a prototype of the ones that would bear his name in the future. The original colours of the Jordan 1 are white and red due to NBA regulations. This colourway is the one that the player wore on almost every occasion, coinciding with the rest of his teammates. On some occasions we also saw him playing with the "Banned" version in red and black, for example during the Slam Dunk Contest of the 1985 All Star Game.
A sports and fashion icon
Jordan trainers are not only a legend in the world of sports, particularly basketball. The brand's name has crossed borders and has established itself as a powerful reference within the streetwear scene and fashion in general. At SVD you can buy the most exclusive Jordan shoes, in high and low versions, for women and men, even for kids! Don't hesitate, browse our catalogue and find your favourite.
Air Jordan: much more than basketball
An endless number of collaborations with artists, designers, and other renowned brands together with the history and of course the personality and success of the NBA player, Michael Jordan, have made the brand much more than a reference in basketball. Jordan is now synonymous with style. The Jordan trainers are desired on all continents, they are worn by artists, models, musicians, actors, and people of reference in fashion. Still don't have your Jordans? At SVD you can buy the most exclusive models in our raffles. Don't miss this opportunity and buy your Jordan trainers with maximum comfort!