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New Balance

The history of this brand began in 1996 in Boston, United States. William J. Rey, a British immigrant, created the New Balance Arch Support Company, selling orthopedic insoles. More than 100 years later, New Balance has become a benchmark in both sports and streetstyle.
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New Balance, a little history

Founded in Boston, Massachusetts, in 1906, New Balance is now one of the most influential athletic footwear and streetwear brands in the world. Originally called the New Balance Arch Support Company, it specialised in the local production of orthopaedic insoles that provided the wearer with arch support and “new balance”. Later, the brand began to focus on creating custom-made sports shoes to meet the needs of different types of athletes. NB finally democratised with models that were not only comfortable and technical, but also in line with the latest urban fashion trends. Even today, each shoe is marked with a number that defines its type, the activity for which it was designed and the characteristics of speed, stability and much more. New Balance continues to offer quality craftsmanship and unparalleled comfort, and at SVD, we've rounded up the hottest models in our store, so you don't miss out.

Discover the comfort and diversity of New Balance models

Explore the boundaries of retro-futuristic design with the latest New Balance XC 72, inspired by the conceptual sketches of 1970s cars. Relive '90s fashion and pay homage to the basketball stars of the era with the New Balance 550. Conversely, retro purists will be able to choose their favourite pair(s) of New Balance 574 available in many colourways to pair with their beloved shirt or sweater.

On the Lifestyle side, it will be hard to choose between the New Balance 990, the New Balance 530 and the NB 2002r. It will all be a matter of personal taste, but in any case, we bet on the retro running look associated with the ABZORB cushioning technology for an ultra-comfortable casual and retro look. As for the New Balance 327, it has won over many women for its modern, stylish lines combined with unprecedented comfort.

At SVD, you'll find these models and many others carefully selected in a wide variety of colours and featuring the latest comfort technologies, as well as original collaborations. If you're looking for quality craftsmanship, revamped retro style and unparalleled comfort, buy a pair of New Balance shoes at SVD and notice the difference immediately.

New New Balance, what’s in store?

New Balance comes in several trainer collections ranging from running to lifestyle through models dedicated to Trail Running, Football, Skateboarding, Tennis, but also two essential collections, MADE in UK and MADE in USA, each with its own DNA. New Balance is also a whole collection of sportswear and streetwear, with sober, comfortable and elegant basics and collections of t-shirts with funny graphics. Discover all the new products and launches of New Balance at SVD. Don't hesitate to subscribe to our newsletter to keep up to date with new trends from New Balance.

Find all the New Balance new releases at SVD

SVD is an online store specializing in reissues and limited edition launches. Through our app, you have access to our most exclusive raffles and New Balance launches and releases. Activate notifications now and be the first to know what New Balance is up to and don't miss any release! Discover all the latest news and soak up the hottest trends with SVD.