New Balance 993

Check out the New Balance 993 at SVD

Founded in Boston, Massachusetts in 1906, New Balance is one of the most influential sports and streetwear brands in the world today. Originally called the New Balance Arch Support Company, it specialised in the local production of orthopaedic insoles that provided the wearer with arch support and ""new balance"", ""New Balance"" in English. Later, the brand began to manufacture customised trainers to meet the needs of different types of athletes. The century-old brand, had its first big explosion in the early 1970s with its running models. Finally, it focused on models that were not only comfortable and technical, but also in tune with the latest urban fashion trends.

New Balance's goal is very clear: to make excellent quality shoes that offer comfort and safety to its customers' feet. The brand has state-of-the-art technological development that it applies to all of its trainers, in which function, detail and the benefits they bring to the customer are the most important.

Each pair of trainers in the select Made in USA collection is made exclusively in the USA, precisely combining traditional craftsmanship with innovative techniques. This premium collection is made with at least 70 percent of the materials sourced in the U.S.

New Balance built on the innovations of the 991 and 992 with the introduction of the 993 in 2008. Designed for running and everyday use, it combines superior comfort with classic style. At the intersection of lifestyle and performance, this versatile silhouette features a mesh upper with premium suede panels. It features an ABZORB midsole, which absorbs shock by combining cushioning and compression resistance. The ACTEVA cushioning provides flexible and versatile support. Finally, the full-length Ndurance rubber outsole ensures increased durability to get the most out of this shoe.

The retro-running silhouette is likely to become one of the must-haves of the year!