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Nike

In the worlds of fashion and sports, Nike trainers are known for their legendary Air Force 1 and latest running silhouettes. Find your favourite silhouette at SVD UK!
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From Blue Ribbon Sports to Nike: the history of a legendary brand

The story of Nike began on the Stanford campus, where Philip Knight studied business. Shy but with a fervent passion for trail running and athletics, Knight didn't take long to team up with his coach, Bill Bowerman, to found a company that would fill a need in the U.S. market: that of comfortable, affordable running shoes. Thus, Blue Ribbon Sports was born. Thanks to Bowerman's technical knowledge and Knight's resourcefulness, the small company soon became a global benchmark in the world of sports and streetstyle, becoming the Nike we know today. At SVD UK you'll find the latest innovations, as well as reissued models of the originals that made history—don't miss your favourites!

Find the latest Nike models on our site

Whatever your style or needs, you'll find the perfect Nike shoes at SVD UK. Nike Dunk or Dunk Low, Nike AirMax, Nike Air Max 90, AirMax 97, Nike Air Max 270, Nike Air Force 1, Nike Blazer Mid 77 and many more models are waiting for you in different colour combinations on our site, take a look!

The most anticipated Nike collaborations of the year are already available at SVD UK

Nike wouldn't be the same without its collaborations with today's top brands, designers, athletes and artists. It is through the exchange of brilliant and creative minds that Nike is able to continue to innovate and stay relevant. From the most innovative designers like Virgil Abloh, Jun Takahashi, and Rei Kawakubo to the artists of the moment like Drake and Travis Scott to emerging brands and creative minds— they've all have enhanced the essence of Nike with cutting-edge trainers, apparel, and accessories that are unlikely to be forgotten. If you're looking for one of these new Nike designs, you've come to the right place. Discover SVD's range of Nike collaborations and get your favourite pair.

The latest Nike collections are already available at SVD UK

Every new Nike collection is a commitment to new technologies and innovative designs, and fans of the brand couldn't be more hyped. At SVD UK, we make sure we don't miss the brand’s latest announcements, just like you do, so we can bring you Nike's limited editions and best sellers and make you look your best. On our online store you can find both classic collections such as Nike Air Max and Nike Air Force 1, as well as those that build up the most hype: Nike ISPA, Nike Trail, Nike ACG, Nike No. 354… Just to add them to your cart!

Don't miss Nike's new releases, download the SVD App!

Do you want to stay up-to-date with Nike's upcoming releases in apparel, footwear and accessories? Download our app, follow Nike release dates and turn on your notifications! You'll be among the first to find out about the latest arrivals and you can participate in Nike raffles for a chance to win the most exclusive trainers of the season. Get it now!