The origins of Puma
For those who were not yet aware, Puma shares its history with another great trainer brand, adidas. It all began with the Dassler brothers, Rudolf and Adolf, who opened their own trainer factory in 1919 in the town of Herzogenaurach, Germany. Despite the competition in the area at the time, the Dassler models came out on top, captivating world-class athletes who won gold and bronze medals at the Olympic Games in 1928 and 1936 wearing the Dassler shoes. Twenty-eight years later, the brothers separated and founded their own respective companies, which led to the creation of Adolf's adidas and RUDA, which became PUMA in 1948. Since then, the brand has achieved major achievements, becoming a benchmark in sports and lifestyle thanks to its vast history: from its first football models with curved traction studs, to the innovative next-generation Puma Velophasis, to collaborations with artists, designers and the most recognised global brands, such as Puma x Dua Lipa, Puma x Palomo, Puma x Vogue... and many more! Plus, the brand has clothing lines for men and women, the perfect complement for your trainers. At SVD UK, we have curated a selection of the most exclusive Puma trainers, as well as OG models... Take a look and get your favourite pair!
It's impossible to choose just one Puma model!
There's a Puma shoe for every occasion, and if you browse through the SVD collection, choosing just one pair will be impossible! We have a wide variety of colours, designs and models, including: The Puma 180, recently added to the Puma family; the CA Pro, performance trainers inspired by the timeless California style; the MMQ, a functional shoe with a total urban look; the Slipstream, featuring the comfortable SOFTFOAM+ insole; the Clyde, with a basketball-inspired design, the Suede, with a suede upper and understated look; the Cali, exuding pure Californian style; and the Mayze, a real head-turner with its bold platform sole.
Our selection also includes the Puma Rider Pack collections, with running-inspired models, Players Lounge, featuring apparel, accessories and trainers celebrating football, and Puma Inland, for women who seek comfort, style and quality in every piece. What are you waiting for?
Past, present and future: the most coveted Puma collaborations
Puma's fame and reputation have not gone unnoticed by the biggest names in fashion, entertainment and sport. That's why, over the years, the German brand has successfully struck up collaborations that have resulted in the most iconic and original models of all time. From projects with renowned designers and fashion labels (including Puma x Dapper Dan and Puma x Palomo) to celebrities (Puma x Dua Lipa, Puma x NJR), brands (Puma x Perks & Mini, Puma x Market) and artistic and cultural references (Puma x Vogue, Puma x Pokémon).
At SVD UK we have brought you each of these collections and, in the future, we will undoubtedly bring you more from the incredibly creative minds of Puma and its partners. Don't miss the new releases!
Discover Puma collections for men and women
Puma stands for sport, fashion, comfort and lifestyle, and its lines cover a wide range of products for every need and occasion, from sweatshirts and trainers for hitting the gym, to minimalist T-shirts and trainers for your day-to-day in the city. Pair the most original Puma apparel with your favourite pair of shoes for a bold and distinctive style, just like you.
All the latest from Puma at SVD UK
Every season, our catalogue is updated with the most anticipated Puma releases and new arrivals, so if you don't want to miss out, subscribe to our newsletter! Stay up to date with every new Puma collection and get your favourite models at SVD UK.