VETEMENTS
Coming soon. Irony, streetwear, and high fashion collide in VETEMENTS, the Swiss brand led by Guram Gvasalia that rewrites the rules of luxury through deconstructed garments, exaggerated silhouettes, and pop culture references.
Discover VETEMENTS’ irreverent vision
Founded in 2014 by Georgian brothers Demna and Guram Gvasalia, VETEMENTS was born as a rebellious response to conventional fashion. From its headquarters in Zurich, Switzerland, the label continues to disrupt luxury codes with a conceptual approach rich in irony and cultural commentary. Expect graphic t-shirts with satirical messages, unconventional-cut jeans, oversized hoodies, standout sweatpants and visually striking accessories. At SVD, you'll find the latest VETEMENTS collections for men and women—all must-have designer pieces.