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FRAMA is a design brand that creates inspiring products to encourage mindful living. Committed to quality and simplicity, the Danish firm connects the imaginative with the practical so that its products have a warm and honest aesthetic. Discover at SVD the brand's perfumes and soaps and connect with your senses.

    Discover FRAMA at SVD

    With a clear focus on natural materials, all of FRAMA's creations are designed to connect directly with our senses. In this way, the company designs taking as inspiration the convergence and interplay of four influences: travel, nature, spaces and stories. Discover at SVD the fragrances, perfumes and soaps of FRAMA and turn your daily life into a sensory experience.