New Balance Made in USA 990v4 - Pastel Lilac

Born from a rich heritage of athletic innovation, New Balance seamlessly blends function and fashion. Since its inception in the early 1900s, this Boston-based brand has carved a niche in the sneaker world, embodying a commitment to quality craftsmanship and timeless design.

Step up your sneaker game with the New Balance Made in USA 990v4 (U990LV4). Designed for men and women, this iteration lands in a chic Pastel Lilac shade, while the Grey Violet colorway offers a sleek touch. Perfect for Fall 2026, these sneakers feature the iconic ENCAP® technology, providing unmatched support and durability. Whether navigating city streets or casual outings, the 990 model embodies retro inspiration with modern appeal, ensuring you stand out effortlessly.