ASICS X SVD: SOUND MIND, SOUND BODY

Sound mind, sound body: Everything you need to know about the launch of the latest ASICS Gel-Kayano 20.

 

Words, Javier H. Antolín.

Photo and video, Wooden Film.

 

November 3, 2024

To celebrate the arrival of the new ASICS Gel-Kayano 20, in collaboration with Kiko Kostadinov, we decided to create an oasis of calm in the heart of Barcelona—an experience that went beyond the product, a moment where mind and body could truly connect. In collaboration with our friends from We Are Frizzant, we curated a unique space offering an exclusive yoga and sound healing session for our closest community members.

 

It wasn't just about stretching or breathing; it was about slowing down, tuning in, and finding balance in the chaos of the city.

 

Sound mind, sound body. It was more than a mantra; it was the essence of the day—an invitation to embrace a holistic approach to life, to find balance, and to carry that energy with us, inside and out. A fusion of fitness, wellness, and style, everything under one roof, literally.