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Front of House™ unveils its latest collection, exploring our purpose in life through the ikigai perspective, combining the original diagram with a bold reinterpretation.
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    Within this collection, shirts, vests, and the already classic cotton shirts and sweatshirts serve as canvases for our personal exploration of the four fundamental elements that define the origin of Okinawa's timeless concept. Some of these pieces embrace the roots of ikigai, staying true to its traditional essence, while others boldly redefine and contemporize the philosophy, creating a captivating fusion of tradition and innovation with more transgressive pieces.