Ramadan Kareem | Discover our curated edit that captures the essence of these special days


Rudi Dassler, brother of adidas' founder Adi Dassler, started Ruda after leaving the family business. In 1948, Dassler registered his company as PUMA. The German brand, always at the forefront, was one of the first to merge sport and lifestyle into everyday footwear.
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