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Puma Suede

The Puma Suede was first released in 1968. Featuring a suede upper, a thick rubber sole and a clean and minimalistic style, this silhouette became very popular in the United States in the early 80s among the B-Boy movement and hip-hop culture. What do we love most about these Puma shoes? They look good with everything! Treat yourself and pick your favorite pair at SVD!
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    Puma Suede Shoes: much more than just a sneaker

    The story behind the Puma Suede is quite unique. These sneakers have been a huge hit, going way beyond their minimalist leather and suede design. The Puma Suede has certainly made a powerful impact in the world of sports and music, but especially within African-American culture as a symbol of protest during the 'Black Power' salute at the 1968 Mexico Olympics. Athletes Tommie Smith and John Carlos publicly protested by wearing black gloves and the iconic black Puma Suede. This event propelled Puma to the top, as the phenomenon had a major impact on New York City and the rest of the world. They began to gain traction around the world as a symbol of urban culture and streetwear, but also as a symbol of protest, especially within the "Black Panther" movement, reinforced by the brand's logo. Smith even confessed that he had chosen to wear them on purpose, because they looked like him, he said. The Puma Suede is indeed a sturdy, unpretentious and bold sneaker.

    Discover the Puma Suede range for men and women at SVD

    Even now, they are timeless. At SVD we have a wide range of Puma sneakers, such as the Puma Suede Classic; the Suede Vintage, a more urban version that brings a touch of elegance with its breathable mesh upper; the Suede Mid, for lovers of high-top sneakers; or the Puma Suede Platform, with a classic design that incorporates a platform sole. All these sneakers are available in different colors: white, black, green, blue, red or burgundy. Why wait to wear your favorite Puma sneakers, available for men or women! Browse our selection of sneakers made just for you.