New Balance Made in USA 990v4 - Pastel Lilac

Since 1906, New Balance has been crafting footwear that effortlessly merges performance and style. Originating from Boston, this iconic brand thrives at the intersection of innovation and fashion, championing individuality and timelessness.

Step up your sneaker game with the Made in USA 990v4 (U990LV4). Offered in a captivating Grey Violet colorway, these sneakers are more than just style; they’re engineered for excellence. Perfect for men and women alike, each pair is equipped with ENCAP® technology, blending a durable polyurethane rim for support with lightweight cushioning. Designed for durability and comfort, the New Balance 990 flaunts its retro-inspired aesthetic tailored for any lifestyle, making it a must-have for Fall 2026.