Founded in 2006, White Mountaineering is a brand born in the city, even though the point of view of their founder Yosuke Aizawa has always been directed to the outdoors. A childhood in the mountains and adolescence in the streets of Tokyo were mixed into collections for the city with clearly an outdoor inspiration and technical materials.
ADIDAS AND WHITE MOUNTAINEERING RETURN TO THE MOUNTAINS
Founded in 1949, adidas has always shown their love for fresh air. Their first sneakers were designed to run through trails and forests and during the years they have sponsored all types of mountain-related athletes, from the historic mountaineer Reinhold Messner to the rock climber Kevin Jorgeson.
It was logical that adidas and White Mountaineering would find each other at some point in time, and they do so through Terrex, adidas’ line that is in charge of creating design-based solutions adapted to the necessities of a mountaineering athlete. The new season of their collaboration uses different tones of blue following an irregular pattern inspired by water. Basing themselves on garments that have already been tested out by adidas, White Mountaineering have reconstructed exterior garments, t-shirts, trousers and two footwear models. White Mountaineering opts for two versions of the Terrex Agravic. The Agravic Speed LD is more daring, with contrasting touches of colour and the logo in the heel in reflective materials. The second one is the Agravic BOA with more of a durable construction and a unique closing system. Both models keep with Continental’s aggressive sole.
The adidas Terrex White Mountaineering collection was tried out in Australia’s coast, a perfect place for its orography and its proximity to the sea. The person in charge of creating the campaign was Beau Grealy, a fashion photographer who had already shown his abilities by dressing mountain climbers like the Oscar-Winner Jimmy Chin (Free Solo) in luxurious collections. The result captures the relationship between human movement and nature that is away from the city’s routine.