London, 2007. It all started off with a collection of men’s shirts, before the eponymous brand of the British-Jamaican designer soon went on to achieve international recognition. Find out more about Martine Rose at SVD.
Ever since Martine Rose founded her male fashion brand in London back in 2007, the brand has gone from strength to strength in recent years. Its success goes beyond the borders of the British Isles, and over the years the designer has become one of the most sought-after consultants and contributors in the fashion industry, having an influence, too, over the course of men's current fashion trends.
Martine Rose and the rise of a new masculinity
It’s clear that Martine Rose’s garments are influenced by her music, rave and underground culture experiences, as well as the fusion of her British-Jamaican roots. Her way of exploring and redefining masculinity implies researching new proportions, silhouettes, textures, fabrics and prints that wow and create new ways of approaching men’s clothing, with garments such as wide pants, printed shirts and oversized jackets that shake up the traditional standards of masculinity.