Created in 2013, Alltimers decided that creating a quality product didn’t have to mean to leave the fun side behind and they made a name for themselves with their skateboard with the shape of Rihanna, Ryan Gosling, Marisa Tomei or a Lamborghini and unpredictable accessories that went from aprons to ashtrays that could very well belong in a house from the fifties.
ALLTIMERS, SKATE AND POP CULTURE
With the popularisation of skate brands, we’ve been seeing a process of professionalisation that sometimes would distance them from their origin. The world of skate, meanwhile, kept their hallmark; irreverence, rebelliousness and fun.
Turned into a cult brand after just a few collections, Alltimers has collaborated with Vans or adidas and has managed to adapt its image in a series of baseball caps, shirt and hoodies that play with cheeky graphics. A daring New York style that each season travels to be presented in a different context.
The new season, the first one at SVD, tours the landscapes of rural Pennsylvania, with skate scenes set around forests and teenage bedrooms to present their Autumn/Winter lookbook.
