ASICS x Kiko Kostadinov GEL-KIRIL

ASICS and Kiko Kostadinov launch a new collaboration that maintains the sports DNA of the Japanese brand with the particular vision of the Bulgarian designer. His interest in working clothes and uniforms reach sports shoes through GEL-KIRIL in three colors that will progressively reach SVD.

Kiko Kostadinov , the first external designer to ASICS to develop his own model, has managed to maintain his style in the different collections while managing to develop a new identity from the brand's archive and its technology.

The new ASICS GEL-KIRIL are based on a pattern inspired by the jackets and garments of horse racing jockeys, which are used as an element to distinguish themselves in the distance. That is why they play with color contrasts and basic geometric figures, just as the ASICS GEL-KIRIL does with the checkerboard pattern on the side panels in different textures, in a challenge to the usual ASICS stripes. More than an aesthetic element, it allows the forces to be distributed from the lacing. The reinforced toe box creates a natural connection between the midsole and the upper from a fabric that is repeated on the outsole, the midsole and the ASICS spiral logo. Using the Japanese brand's technology, Kiko Kostadinov makes use of FLYTEFOAM Propel and GEL in the midsole to disperse the impact of each step.

The designer, based in the United Kingdom, returns to his native Bulgaria for the new KIRIL campaign, which is unexpectedly combined with traditional costumes and sports.