BAUHAUS, THE FIRST COLOUR OF THE NIKE AM 270 REACT

For the launch of the new Air Max 270 React, Nike has chosen a different approach; each colour is inspired by the energy of an artistic movement, Op Art, psychedelia, modernism, the Memphis group, impressionism, and the first one seems to be Bauhaus.

Born in 1919, as a school that was promoted by Walter Gropius, Bauhaus was more about an approach to art as a whole that was blurring the lines between craftsmen, architects, designers and artists. They developed collaborative work and they were committed to social change, this closer to being a school of thought than a strict style in itself.

Instead of creating a specific pattern for its followers, Bauhaus was based on the simplicity of shapes to reduce aesthetics to its functionality, staying away from any superfluous elements. Its vision also implied a different social structure, a utopia that provoked the abuse towards the Nazi party, until it was closed down.

In just 14 years, Bauhaus had been tied to names like Kandinsky, Marcel Breuer, Paul Klee or Mies Van de Rohe. Described as “degenerate artists” by Nazi hierarchies, in 1993, they closed down the doors to their headquarters and they started to spread their knowledge to the world to eventually turn their ideas into the basis of today’s design.

It’s in the objects that are nearest to us where we can most appreciate Bauhaus’ influence, functional lines that are simple and accessible which we can clearly see in phones (Steve Jobs’ passion for Bauhaus is well-known to us), furniture, computers… and sneakers.

The AM 270 React Bauhaus relies on Kandinsky’s theories that suggested the connection between basic shapes and primary colours (triangle-yellow, square-red, circle-blue). By minimising each element of the AM270 React, Dylan Raasch’s team identified the key lines to identify them with its respective associated colour.

The result, two versions for men and women that start the connection between the AM 270 React with artistic movements.