C2H4 AND THE FUTURE ACCORDING TO FM 2030

C2H4 is the ethylene formula, an organic compound that is connected to the ripening of fruits but also the manufacturing of solvents, laminates or antifreeze. It’s also the name of a brand that daringly commits to experimentation and a new definition of what’s human by taking the organic just as a basis to develop never-before-seen capabilities.

Their particular homage to transhumanism arrives in their new collection, FM 2030. The name comes from a person that used to be known as Fereidoun M. Esfandiary, a philosopher, writer, university professor and basketball player (he was an Olympian in 1948). He’s renowned for being the creator of the transhumanist manifesto, a concept that refers to the use of technology to broaden human abilities. Created at UCLA in a philosophical context, it’s had a great impact in the development of art which has inspired Arthur C. Clarke, William Gibson or Vita More.

In the seventies, Fereidoun M. Esfandiary changed his name to FM 2030, in an attempt to separate himself as an individual from his story and using 2030, which would be the year of his centenary, in which he believed that eternity would already be a scientific reality. The transhumanist and futurologist was cryopreserved in the year 2000 after having cancer and he expects that the year 2030 will be when he revives again.

Based on the organic and supported by the chemical, C2H4 takes as reference FM 2030 and what the society of 2030 could like. In that utopia, the conscious of each individual could be placed in external servers and will be replaced in a new body. In a Post-Human era in which everything that makes us human is registered in retro style tapes that appear as reinterpretations of windbreakers, shirts and trousers from C2H4’s newest collection.