Be popular and shut up. Being interesting is usually accompanied by drug abuse. Happiness is complexity. Human progress is not easy. Feeling abandoned? Get a job. It's great to be rare... This sequence of (realistic) absurdities isn't a new version of the Ten Commandments for the Internet weirdness generation. Even if it could be. Rather, it’s inspirational phrases generated by artificial intelligence that adorn some fashion brand's shirts. If you haven’t got lost in this conceptual matryoshka yet, read on. Because this type of labyrinth is the stimulating space in which Eamonn Freel lives.
After all, it was this artist from London to be commissioned to create the 3D beings appearing in the (imaginary) promotional campaign of the aforementioned shirts. It was an artistic performance that found its natural habitat on the Internet, where these types of proposals truly proliferate. After all, we are all obsessed with those Instagram profiles with ten-second videos in which an artificial being generated in 3D challenges the laws of nature to provoke our laughter. Because we recognize them as a fake (post). And because they are already our bread and butter.
Eamonn Freel knows this, and that's why his art continuously addresses the postulates of a post-truth that never pretends to be true, but that is based precisely on demonstrating that everything is possible in a virtual world that feels strongly digital. Photography, motion graphics, animation and visual design are the everyday means of this artist with an allergy to social networks' exhibitionism. Of course you'll only find his works on Instagram. And as much as you go through his Facebook profile, you'll only find a rendering of Michael Jackson and, at most, some photos from 2015 depicting a guy in the snow who could be the artist himself... or not.
In the end it's the work that matters, not the author. And the work of Eamonn Freel is like a sort of vegetable garden in which multicolored surrealism grows wild and captivating. It's one of those cases where words won't suffice... And mouse clicks are abused to infinity and beyond.
