FIVE MAGAZINES TO UNDERSTAND MEN’S FASHION IN 2019

The men’s fashion market is one the rise and that’s something that nobody can deny. No wonder, then, that a whole new group of niche readers that demanded men’s fashion magazines to open new ways of exploring and to venture into the trends of the future emerged. These are the five magazines you should follow to understand the 21st-century man.

Do you remember when, a few decades ago, men’s fashion was a kind of bastion, a resistance, a resilience which was never awarded the same importance as women’s fashion? After all, women’s fashion was the place where you could let your imagination run wild, whilst men’s fashion paled in comparison. But, fortunately, things started to change, slowly but surely, men’s fashion has become one of the most stimulating laboratories for its unexplored terrains.

It’s not only that men’s catwalks are packed with effervescent creativity but the regular man on the street each time can assimilate better (and more daringly, shamelessly and flagrantly) the trends of the moment. It is the man who has turned streetwear into high fashion… And a great part of that success, no doubt, has been born out of a whole ensemble of magazines that have not only served as foundations to build an empire but they’ve also fed the sensation that men’s fashion isn’t an oasis but an exuberant never-ending landscape.

If someone had pitched the project of a menswear fashion magazine forty years ago, they would have probably looked at as if they were crazy, but the five magazines that we’re about to analyse have changed the rules of the game and are indispensable to understand what is going on nowadays when it comes to men’s fashion.

ANOTHER MAN. There was a moment in which the layout of all fashion magazines looked like AnOther Mag’s. And, instead of staying self-complacent, the legendary must-buy magazine created in 2005 Another Man, a new editorial branch that refined menswear approaching it to big names such as JG Ballard, Richard Prince or Tom Waits, among many others that have been on their pages.

DUST. “The intent of the project is to explore the universe of youth, in the context of a present time marked by a continuous state of crisis”, affirms Dust of themselves. The first issue went out in 2010, under the direction of Luca Guarini and even though it’s not a men’s magazine per se, their vision of the 21st-century man has been (and continues to be) most stimulating when it comes to what we can find in newsstands.

FUCKING YOUNG! Their name says it all: youth is the main co-ordinate of the magazine but the approach is closer to the title’s adverb’s meaning, as it implies a sense of urgency, irreverence and an open-minded point of view that does not conform to the classic menswear vision. If you want to follow male aesthetics, there’s nothing better than the pages of Fucking Young! (as well as their magnificent and incredibly updated website).

HERO. Created in 2009 by Fabien Kruszelnicki and James West, Hero is, in their own words, “Our antidote to the stuffy and over-thought cultural dryness that has gripped menswear publishing”. With a focus that is less risky than other publications, they have effortlessly kept their sanity in the editorial jungle ever since their inception, bringing the surfer and skater aesthetics towards the new century’s elegance.

KING KONG GARÇON. The first King Kong issue went out almost four years ago with a format that is bigger than usual and a vibrant and colourful aesthetic. It was last year when they decided to launch the new King Kong Garçon focused only on men. And they did it in a big way, with eight covers and such diverse people as Diplo, Kenneth Anger, Cole Sprouse, and Marilyn Manson. In their second issue, their Summer one, we could see C. Tangana and slowthai along with their well-known fashion editorials. Nothing better than this magazine’s imagery to understand the 21st-century masculinity and to see how they’re mutating their codes.