Created in the United States, the fabric of denim has lived several lives until reaching its maximum expression in Japan. After the Second World War, the traditional techniques of treating cotton were adapted to turn Japan into a temple for fans of denim. In the centre, Kojima in the prefecture of Okayama is recognised for its use of old looms with which kimonos were traditionally made and dyeing the thread by hand following an artisanal process. Denim with silhouettes inspired by Japanese workwear clothing, traditional methods of manufacturing and dyeing based on the most inveterate of colours.

Toshikiyo Hirata  discovered that crossover in one of his trips to the United States as a karate teacher. In 1984 he created Kapital to bring traditional processes to the mix of discovered references in The States, the Ivy League style, workwear and being in contact with nature. Traditional methods, but also new techniques. Having respect for what’s traditional while still constantly challenging the rules to create tomorrow’s traditions. The name, Kapital, comes from its location in Kojima, the capital of denim. A usual location for an artisan but still very surprising for a brand that thinks globally like Kapital

Following in the footsteps of his father, Kiro Hirata studied in the United States before returning to Japan. From 2002, he was in charge of Kapital’s style. Instead of repeating patterns from the Americana style, Kapital uses denim as an element to structure collections that take him through the Ainu culture, and Native Americans, referencing his nomad and mountain lifestyle.