The first great idea of Phil Knight, founder of Nike, was to bring to the sports field a phenomenon already happening with technological articles. German cameras, once associated with an expensive and avant-garde product, were being replaced by Japanese ones: similar technology but cheaper price due to labor and currency exchange.
What was merely an idea began to materialize on a journey that Phil Knight intended to take around the world. His backpack included a suit he thought he would wear when introducing himself in business meetings, but he hadn't planned much more. He even started to doubt whether that idea was just a way to justify a trip (and an economic loan) to his parents.
Once in Asia, he programmed a visit to the Onitsuka Tiger factory (now known as Asics) as a first step for future agreements, but he had no idea how a shoe was made, much less had he thought of the name of that "important American company" he said to represent. Blue Ribbon Sports, the name he came up with in the middle of the meeting, emerged as distributor of Onitsuka items in the United States. And it was born in Japan.