The new collection’s campaign stars Tori Bowie, a track and field athlete and ambassador to adidas, a world champion that knows a lot about overcoming obstacles. Tori Bowie has shown a strength and perseverance that has served Pharrell to present the new collection.
ADIDAS AND PHARRELL WILLIAMS DISCOVER THEIR NEW SOLARHU
Colour has been key in adidas and Pharrell Williams’ collaborations from its origins in 2014, but the summer collection opts for muted tones in white, cream and grey. The new colours of Pharrell Williams SolarHu represent the latest evolution of the messages of equality and inclusion that appear in its collections. Colour continues to be the basis of everything, but in this occasion it focuses on the versatility of the SolarHu model, leaving the silhouette to shine.
The images of the campaign, created by Shane Sigler, show Bowie’s inner light whilst she tells her story of perseverance and how her way of channelling her energy has led her to become the fastest woman in the world. A story that inspired Pharrell for a new SolarHu collection that keeps the same search for hope, inclusion and equality through your inner light.
