REEBOK ZIG KINETICA AND BBC, A COLLABORATION LOOKING AT SPACE

Two universes meet in the Reebok Zig Kinetica Billionaire Boys Club, the continuation of a long history of BBC and Reebok collections that this time takes as a reference a context in which both parts naturally develop, outer space. 

The Reebok Zig Kinetica is inspired by travels through unknown worlds with a combination of technical elements such as Floatride Fuel (for dynamic cushioning) and the innovative Zig Energy bands (for a return of energy) in a minimalist and expansive design. Its meeting with Billionaire Boys Club could not be anywhere else, the brand created by Pharrell revolves around space travel, showing his passion for the cosmos from the same logo, an astronaut. 

This special Billionaire Boys Club Reebok Zig Kinetica edition recreates the lunar surface in a midsole that shines in the dark with an upper in which stars and celestial bodies are mixed and a packaging with spatial patterns. 

At SVD, we expand this concept with a universe in which the real and the unreal merge into a context in which outer space is within reach and nothing is as it seems. 

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