WHITE MOUNTAINEERING, DANDIFIED OUTDOORS

Supported by the frontier between urban design and nature, the name of Yosuke Aizawa started to be known as the potential protegé of Junya Watanabe in Comme des Garçons. His training in product and textile design not only helps when imagining items of clothing, but it also creates the necessary material for his designs, searching for the development of products with new ways of presenting them. Not only is it about creating a product with existing textiles, but it’s about elaborating those textiles to end up giving shape to each article.

Technology is a utility, which is why every technical textile is developed with necessary secondary materials to achieve an objective. That explains the foundational idea of White Mountaineering: One, design. Two, utility, Three, technology.

The origin of the brand has to be searched for in the childhood of Yosuke Aizawa, one of many Japanese people who use the forests and mountains as their playground. Along with his father, Yosuke got to know first-hand the necessities of outdoor products and the necessary technical specifications. That’s where the idea of a new fashion line related to the outdoors emerged. It’s not about creating a mountain product but it’s about using the demands of the outdoors as a testing ground for new materials that allow new designs. It’s not about using the newest technological innovations but it’s about choosing textiles and cuts that are most appropriate for each moment. Some experiences that have brought Yosuke Aizawa to develop White Mountaineering and to collaborate with Moncler W, Barbour, Eastpak or adidas.

Tweed textiles subtly lined with Gore-Tex, Danner trekking boots, technical materials, reflective elements and carabiners used as decoration. A style that has been evolving until the current mountain dandies who take risks with colours and by layering. Emotions that at the time were exclusive for the outdoors and that now appear in White Mountaineering’s collections.