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LACOSTE, founded by the legendary tennis player bearing the same name, is renowned both for its unmistakable style that blends sport and French elegance, and for its iconic crocodile embroidered logo.
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The history of LACOSTE dates back to 1923, when the captain of the French Davis Cup team promised to give René Lacoste, the number one tennis player in the world at the time, a crocodile skin suitcase if he won one of his tennis matches. The anecdote reached an American journalist who nicknamed Lacoste "The Alligator". René Lacoste became a designer and created a polo shirt with a crocodile that has become the emblem of French preppy sportswear. Whether in the original green, enlarged, reduced or camouflaged, this unmistakable animal has been present in the fashion world for almost a century.