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New Balance 990

High performance and modern style come together in the New Balance 990, the brand's most coveted Made in USA sneaker. Find your favorite pair in the SVD selection.
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New Balance 990, more than three decades of history

With more than three decades of history, this timeless sneaker is a style benchmark within the fashion scene and sneakerhead culture. Designed with the best materials and sports technologies, the New Balance 990 perfectly combines cushioning and stability. The result is a comfortable and versatile sneaker that's ideal for both runways and morning runs. Discover all the latest arrivals from the New Balance Made in USA shoes collection in the SVD online store. We have different payment options and an express shipping service to different parts of the world.

From technical sneakers to lifestyle icons. The evolution of the NB 990

When it came out in 1982, the New Balance 990 was intended to be a high-performance running shoe, proudly made in the USA with the best materials and cutting-edge technologies of the time. The original high price tag was a departure from the lower average, but customers understood that they were buying much more than what other running shoes offered: technical cushioning, flexibility, support, comfort and Made-in-USA construction.

So it was that over time, the NB 990 became both a technical and lifestyle model, exciting sportsmen, fashion lovers and collectors of vintage sneakers alike. In the 40 years since its release, this shoe has continued to evolve. Each new version features improved technology over the previous one and updated styling according to the trends of the moment, thus remaining evergreen.

Discover the latest editions of the New Balance 990 Made in USA at SVD.

New Balance Made in USA: quality and pride

The New Balance Made in USA line was born from the need to highlight the quality and craftsmanship of local production. The products that are part of this collection are manufactured with high quality materials and feature the best current technologies. Don't miss the latest models, find yours at SVD!