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Puma x Rhuigi

Puma x Rhuigi is a collaborative project between the sports apparel brand Puma and Los Angeles-based fashion designer Rhuigi Villaseñor. This partnership between the two brands brings together Puma's athletic heritage and Rhuigi's unique design perspective.

    Puma x Rhuigi: streetwear meets avant-garde

    Reviving classics from the German sports fashion brand to infuse them with creativity and style: this has been the aim of Rhuigi Villaseñor's collaboration with Puma. When you fuse fashion with urban style, you get footwear -like the Puma Suede x Rhuigi-, clothing and accessories that combine the sporty elements of Puma with the avant-garde style of RHUDE, Villaseñor's brand.

    Most Puma x RHUIGI collaborations feature bold graphics, unique color palettes, and premium materials. Designs are often inspired by street culture, music and Rhuigi’s personal experiences. The collection intends to deliver a fresh and contemporary vision of sportswear, bringing together style and functionality.

    Rhuigi

    Rhuigi Villaseñor, based in Los Angeles, is the founder and creative director of the fashion brand RHUDE, renowned for its streetwear aesthetics and contemporary designs, and has gained recognition for his unique approach to blending luxury fashion with streetwear aesthetics.

    The RHUDE collections tend to consist of laid-back silhouettes, graphic prints and a mix of luxury and casual fabrics. Rhuigi Villaseñor's style draws inspiration from his personal experiences, music and cultural influences to create pieces that resonate with a diverse audience.

    The new Puma x Rhuigi collection is available at SVD

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