ERL
Conceived under the creative energy of L.A., ERL is a unisex fashion label directed and founded by designer Eli Russell Linnetz, in association with Dover Street Market. Its line of clothing and accessories has a nostalgic and relaxed vibe, taking inspiration from the Pixar movies of the 90s, Venice Beach skaters and the Santa Monica swimming team.
Having worked with the likes of CDG, Lady Gaga and the West-Kardashian family, Eli Russell Linnetz was known primarily as a photographer until he decided to launch his eponymous label, inspired by his hometown of Venice Beach, California. With the help of Dover Street Market, this young creative has conceived a unisex fashion brand that reflects the spirit of California's youth during the 1990s. Each of his pieces has a simple and nostalgic design approach that transports you to more innocent and simple times of the popular coastal neighbourhood.