Front of House™ Dog World T-Shirt

What is your purpose in the world? The FOH™ PURPOSE collection explores this question through the Japanese concept of ikigai, which categorises our raison d’être into four fundamental aspects of inner life: what you love, what you are good at, what the world needs and what you can get paid for.

This new collection captures that balance through functional designs, a soft colour palette with vibrant accents and a variety of eye-catching prints that represent ikigai itself and its four principles.

The stuffed puppy dog on the back of the Dog World T-shirt represents the concept of "what the world needs". Made in Barcelona in 100% organic cotton, and garment dyed with pigments for that vintage effect, this relaxed-fit T-shirt also stands out for the ikigai diagram screen-printed on the chest and the brand label sewn on the bottom.