Search a post
In 2012, Nike launched BETRUE, an initiative that allowed to directly connect to the LGBTQ communities of New York, San Francisco and Portland through a collection that celebrated Pride month. The name was retrieved from a 1985 campaign in which Nike invited college fans to show their teams’ colours. The new BETRUE wasn’t asking them to feel proud of their own colours, but of all colours.
Read More...June3,2019
They call him the godfather of streetwear, even though most likely only industry insiders know exactly who he is. It’s hard to talk about all of his career feats in a detailed way, but his figure can be generally explained by calling him the human internet. Hiroshi Fujiwara’s brain works as a web that has countless branches that connect fashion, music and culture, as well as the subcultures that form these. And it’s through these connections that Hiroshi Fujiwara creates trends and even movements, at the beginning of his career in his native Japan, and over the years around the whole world.
Read More...May31,2019
Up until now, adidas Consortium was based on the concept of collaborating with some of the most prestigious names in the worlds of design, music or the best stores in the world. “The respect is mutual” is like a motto that suggests that creation is like a process of alliances.
Read More...May31,2019
Humans continue their digital evolution. A world where all that is virtual is accepted as a mode of expression and looks must instantly adapt to each new situation.
Read More...May30,2019
We’re at the doors of Primavera Sound 2019, and we want to offer you a roadmap: ten artists who, after enjoying their concerts, will give you the feeling that you’ve made the most out of what the festival has to offer. And we’re doing so with adidas Originals to celebrate their 10th Anniversary as a sponsor of the festival with the presentation of their new Ozweego model, in which the past, (in a ‘90s silhouette) the present and the future meet. Retro with an urban flavour. And, as the sneaker shows, you can have everything. Because as the new slogan of this year’s Primavera Sound goes, having everything is The New Normal.
Read More...May30,2019
Tommy Cash has always stated that his greatest artistic inspiration is Kanye West… So it should come as no surprise that, in the end, Cash pulled an alter ego of his out of thin air called Kanye East who owns a fashion brand that encourages to live “The Life of Pavel” and whose motto couldn’t be any more categorical: Make Europe Great Again.
Read More...May28,2019
GmbH is the initials of Gesellschaft mit beschränkter Haftung, something like a “limited company”. A big part of German businesses have it in their name and that is why Benjamin Alexander Huseby and Serhat Isik decided that it would also be the name of their brand, turning it into a no-name that seems to be blurring the lines. A simple way of hiding themselves between the mess that is the business world and it is even seen in their website’s image, which is closer to an administrative form to what we would expect from a fashion brand.
Read More...May27,2019
To understand certain collaborations you have to take a trip around the world, but others can be easily understood without having to leave the street you’re in. Especially if you’re on Mercer street, taking a walk around New York’s SOHO you can find Balenciaga, A.P.C. and NikeLab M21 stores. Just a few steps away from the premium swoosh store you’ll find 3X1, a denim atelier in which you can choose between 70 different types of materials with 800 different finishings and in which 24 people work in plain sight as a way of being extremely transparent.
Read More...May24,2019
She writes, does performances and intervenes in different types of creative projects. Alejandra Smits is a multidisciplinary artist who likes to explore all types of formats, but narrating is always the backbone of every single one of her projects. And in the end, it’s always the same thing: telling stories. Alejandra participates with Mans O and Candela Capitán in the video that we made for the launch of adidas Consortium’s Sobakov Boost x SVD together with Querida studio, in which she recites one of her poems, written for the occasion. We take advantage of this opportunity to talk with her about identity, inspiration, honesty and poetry.
Read More...May23,2019
In the eternal debate about the origins of fashion as we know it, Tokyo takes up an unquestionable place. The nineties popularised Hiroshi Fujiwara, Jun Takahashi (Undercover) or Nigo and it brought young people who placed Urahara as the centre of emerging culture to the world of fashion. The point in common was a mixture of local references and an admiration towards Western subcultures. Reinterpretations of punk, hip hop and club culture built from style: skills came after.
Read More...May22,2019