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Far from being a fallen reality star, Lauren Tsai has been able to use her fame to propel her career as an illustrator, and she has even collaborated with brands like Nike or Marc Jacobs. And that is because Tsai, ever since she appeared in 2016 in the Japanese reality programme Terrace House (known around the world thanks to Netflix), has fascinated us for her introversion and artistic sensibility, two very uncharacteristic qualities of contestants of these kinds of shows. And that is why it is so surprising that a girl that wasn’t looking for fame, ended up in reality show that has a great deal of influence in Japan, as well as internationally; but always expect the unexpected with Tsai.
Read More...May21,2019
A horse with wings from Greek mythology gave its name to what seemed to be one of the many sneakers from Nike’s running catalogue from 1983. However, that Pegasus (designed by a team which included Mark Parker, the current Nike president) has become the most sold saga in the history of Nike running. Its main merit, thinking of the average runner, without being too out there and making use of well-known technology.
Read More...May20,2019
After two years of silence, Mans O has retaken his musical project which he had never completely abandoned as he continues to explore the secrets that live inside of music. Body, mind and soul are the three basic co-ordinates around he builds his songs, and we chat with this artist taking advantage of the fact that he has taken part in the audiovisual piece with which at Sivasdescalzo we celebrate the launch of the Sobakov Boost x SVD de adidas Consortium.
Read More...May16,2019
Founded in 1949, adidas has always shown their love for fresh air. Their first sneakers were designed to run through trails and forests and during the years they have sponsored all types of mountain-related athletes, from the historic mountaineer Reinhold Messner to the rock climber Kevin Jorgeson.
Read More...May15,2019
The Cyborg Foundation is an online platform that is focused on exploring technological implants that broaden the human senses. It is also a stage for cyborg art and it revitalises cyborgs’ fundamental rights. Does this sound like a futuristic Hollywood movie? No way. The Cyborg Foundation is very real. And it’s been fully working for years.
Read More...May14,2019
When Nike decided to put air in their sneakers, they gave it the name of Tailwind because it had to work as an advantage for runners. That crazy idea by Frank Rudy, a long-time NASA engineer, was crystallised in a model that had to be tried on first in its own habitat, the race. It was in 1978, a few privileged people could get it at the marathon racer’s trade show in Honolulu. Despite all of the warnings, many of them wore them for the first time at a marathon… and the story didn’t end well.
Read More...May13,2019
Yesterday, we presented in our Madrid store the launch of the new adidas Consortium, the limited edition of the model Sobakov Boost, inspired by the ’82 World Cup, which includes Naranjito.
Read More...May9,2019
The 1982 World Cup was a sign of modernity. A society prepared for change used a great sporting event to demonstrate its spirit of change.
Read More...May8,2019
With Arca in mind, there’s a whole group of artists who are determined to destroy the frontiers between genres inside the world of music. Who are they and why is their work so incredibly relevant in the 21st-century?
Read More...May7,2019
We present together with adidas Consortium a limited edition of the Sobakov Boost model inspired by ’82 Football World Cup in Spain, yes, the one of Naranjito. And we do it with Querida studio, authors of this film, and three very special artists, the musical producer Mans o, the dancer Candela Capitán and the poet Alejandra Smits.
Read More...May7,2019