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  • C2H4 AND THE FUTURE ACCORDING TO FM 2030

    C2H4 is the ethylene formula, an organic compound that is connected to the ripening of fruits but also the manufacturing of solvents, laminates or antifreeze. It’s also the name of a brand that daringly commits to experimentation and a new definition of what’s human by taking the organic just as a basis to develop never-before-seen capabilities.

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    August5,2019

  • KIM JONES HAS DESIGNED BTS’ TOUR OUTFITS… BUT, WHO ARE THESE KOREANS?

    The news is out there: representing Dior, Kim Jones has designed the outfits with military influences for BTS’ new tour. And this piece of news drives us to ask an inevitable question: but, wait, who are these guys from this boyband who is conquering the West from South Korea by releasing pop 2.0 bangers, impossible choreographies and music videos that are bigger than life?

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    August2,2019

  • AKIRA’S INFLUENCE ON FASHION AND STREETWEAR

    It has been thirty years since the début of Akira and we still haven’t stopped talking about the movie. It is recognised as one of the most influential animes in history and as we’re currently we’re waiting for the more than likely live-action Hollywood remake (allegedly under the direction of New Zealander Taika Waititi), it wouldn’t be out of place to go over the importance of the movie nowadays, not only in the film industry, but also in music, fashion and inside of this in the world of streetwear.

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    August1,2019

  • FRASER COOKE, THE SNEAKERS CONNECTOR

    For someone like Fraser Cooke, a white-collar job in a brokerage house didn’t seem like the best way to introduce himself in the job market. He started doing skate in the seventies, so Cooke’s references seemed closer to clubbing, art and music than that of an office job. In the London scene where he surrounded himself with Mondino or Ray Petri, Fraser seemed to be more interested in what was happening in the streets than in the stock exchange.

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    July31,2019

  • GROTESK, YOU’LL KNOW HIM FOR HIS SCULPTURES

    Grotesk’s sculptures have become some of the most stimulating hyped-up objects of the season. And it comes as no surprise, as some of them (like the ones that are inspired by one of Ralph Lauren’s most recent collections) are purely toy collectors’ items. But, still, Grotesk has been working for quite a while now. And, before that, we had already lived other hyped-up items along with him.

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    July30,2019

  • NB 997, THE PATH TO BECOMING A CLASSIC

    New Balance’s designers received an order in 1978, they had to create the best running sneakers in history. There weren’t any other indications than creating the ideal sneaker, no matter the design, price or the media stir.

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    July29,2019

  • K Á R Y Y N, CHANGING ONESELF TO CHANGE THE WORLD (WITH MUSIC)

    There’s no doubt about it, K Á R Y Y N’s performance has been one of the most talked-about from the recent Sónar 2019 festival. And nobody was taken by surprise, as the album The Quanta Series has been adored by the critics and by the public (and each time even more) for the past few months. She’s been compared to Arca and Björk… But let’s leave the comparisons aside because we’ve come here to talk to her and only her.

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    July26,2019

  • THE STREETWEAR OF HARAJUKU

    For those of you who’re into streetwear, you’ll know of Japanese cult brands like the now-iconic Undercover and Neighbourhood, or the ones that specialise in high-quality denim, like Kapital, or the outdoor aesthetic like the emerging brands And Wander and White Mountaineering. And still, you might not be that aware of the history of Japanese streetwear from the neighbourhood of Harajuku in Tokyo, and that’s why we’re discovering the origins of this phenomenon that started in the nineties but is now more popular than ever.

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    July25,2019

  • NBHD AESTHETIC APPROACHES TO SUMMER

    Since its creation in the nineties, in the middle of the explosion of products from the Harajuku district in Tokyo, Neighborhood has managed to mix creative references from its founder Shinsuke Takizawa, a bike lover who knows how to choose his masters; he had developed a career as a graphic designer for Major Force, Hiroshi Fujiwara’s record label.

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    July24,2019

  • JAMES ARIZUMI, THE ONE TO BLAME FOR NIKE ACG’S RISE

    Have you suddenly realised that Nike ACG appears on all of your radars even though it turns out that you have no clue what the initials mean? Don’t worry: James Arizumi became creative director of the line by the end of 2018 and, as a result, his revolution has been very recent. But no less impressive.

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    July23,2019